YouTube has rolled out its Insights Finder tool across more than 20 markets worldwide, providing advertisers with a deeper understanding of trending content and audience behavior to strengthen their campaign strategies.
Initially developed by Google to uncover intent-based audience insights, Insights Finder enables marketers to explore popular interests, identify rising creators by category or audience segment, and measure viewer engagement across devices—including Connected TV.
The tool allows advertisers to:
- Track what audiences are actively searching for and watching.
- Pinpoint creators gaining traction in specific niches.
- Access comprehensive metrics on engagement levels and content performance.
- Understand how users consume content across multiple devices.
This expansion equips brands with data-driven insights into shifting viewer trends, helping them craft more relevant, timely campaigns. By tapping into YouTube’s vast pool of user behavior, marketers can align their strategies with what’s currently resonating in the creator ecosystem.
Although still in beta, advertisers can request access through their Google representative. For those ready to explore, the “Start using Insights Finder” button is available on Google’s Ads Help page.
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News Source: SearchEngineLand.com
