Zeta revealed today that their AI Agents managed the holiday rush with a sharp rise in platform usage. The company reported a 153% rise in platform usage, while Zeta AI Agents’ activity increased twenty-five times during peak shopping. Furthermore, the system kept a perfect 100% uptime throughout the period of high traffic.
Corporations who have deployed Zeta’s AI Agents have reaped significant efficiency benefits. They have saved, in particular, up to 87% of the time that would have been spent on repetitive tasks. This rapidity enabled brands to go from insight to the activation stage much quicker than before. Consequently, marketing departments were able to issue large-scale holiday campaigns without the risk of delays or interruptions.
Zeta attributes this output to the heightened request for agent-based AI in marketing. Besides, the firm has just completed the acquisition of an enterprise software business from Marigold. This transaction has added more enterprise clients, thus, the company has probably been the driver of the surge.
Zeta’s CEO said Holiday 2025 marked a major shift, as AI now moves beyond supporting marketers to actually doing their work. He also pointed out that the future of marketing requires platforms built around AI rather than those that barely support.
In the future, Zeta wants to broaden the scope of its AI marketing cloud. The company is sure that there will be more brands willing to use AI Agents for their marketing campaigns. Therefore, the need for its platform may be at a high level throughout 2026.
The outcomes of Zeta are good, & how AI marketing cloud solutions can be a great value for enterprises. By recording better performance, higher usage, & major efficiency savings, Zeta is in the forefront among marketing-tech providers during peak seasons.
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News Source: Businesswire.com
