ZoomInfo has introduced its MCP Connector and API for Snowflake, expanding access to verified business intelligence. The integration makes it possible for users to utilize company, contact, intent, and Scoops data within Snowflake. Moreover, one is able to query this data using natural language in Snowflake CoWork.
It also allows for the enrichment of Snowflake tables in real-time or through bulk processes. Both these integrations are performed using GTM.AI, which is the go-to-market context layer of ZoomInfo.
ZoomInfo Brings Business Intelligence to Snowflake AI Tools
ZoomInfo MCP connects with Snowflake CoWork and Cortex Agents through an MCP connector. Once connected, AI agents can research companies, identify contacts, and enrich business records. They access ZoomInfo’s GTM Context Graph, which covers over 100 million companies and 500 million contacts.
In addition to billions of business signals, it unifies external intelligence with customers’ existing Snowflake data. The ZoomInfo API provides programmatic access to the Search, Enrich, Lookup, Bulk, and Monitoring endpoints. Data teams can integrate these capabilities within Snowflake Tasks, Streams, Snowpark pipelines, and external functions. Up to 10,000 records can be enriched using the bulk capability per request and 200,000 records per query.
The integration also supports several business operations:
- Account Research: Sales teams can review account performance and identify leadership changes using combined business data.
- Buying-Committee Mapping: AI agents identify missing stakeholders and provide verified job titles and contact information.
- Lead Enrichment: Teams can enrich incoming records automatically before running scoring and routing models.
- CRM Backfill: Bulk API jobs maintain accurate company and technology information across warehouse records.
- Signal-Based Scoring: Intent and Scoops data support predictive models built through Snowpark.
- Change Monitoring: API webhooks update Snowflake records whenever ZoomInfo identifies changes.
Dennis Sevilla, Chief Strategy Officer at ZoomInfo, highlighted the importance of accessible business intelligence.
“An agent is only as useful as the context it can reach,” said Dennis Sevilla, Chief Strategy Officer at ZoomInfo. “Snowflake customers already keep their pipeline, usage, and account history in Snowflake. GTM.AI adds the outside view: 100 million companies, 500 million contacts, and billions of signals, under the same permissions teams use in ZoomInfo today. So an agent in Snowflake CoWork can tell a rep what changed at an account, not just what was logged last quarter.”
Rodrigo Rocha, Vice President, Global ISV & Enterprise Technology Partnerships at Snowflake, also highlighted the integration’s benefits.
“Snowflake CoWork is designed to help every team ask questions of their enterprise data and get answers they can trust,” said Rodrigo Rocha, Vice President, Global ISV & Enterprise Technology Partnerships at Snowflake. “With ZoomInfo available as an MCP connector, our customers can bring ZoomInfo’s verified company, contact, and buying-signal context into Cortex Agents alongside the data they already govern in Snowflake. That gives revenue and data teams a fuller picture of every account, inside the environment they already use.”
ZoomInfo Expands Its AI Agent Integration Network
Snowflake is the latest addition to the expanding list of integrated applications within GTM.AI, including Salesforce, HubSpot, Microsoft, Gong, LeanData, Claude, ChatGPT, Replit and Superhuman Go.
All integrations connect to this central GTM Context Graph with a uniform approach to governance. This uses OAuth 2.0 and the existing ZoomInfo permission structure based on roles.
Snowflake admins can enable the ZoomInfo integration. ZoomInfo’s auditing framework logs all queries. The integration brings trusted external intelligence into Snowflake’s AI platform. Now businesses have the ability to integrate their internal information systems with the outside market intelligence for better decisions on sales and operations.
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News Source: Businesswire.com
