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2021 state of b2b content consumption and demand report for marketers

A comprehensive analysis of B2B buyer behaviors, industries, and interests distilled from over 4.3 million content registrations.

Welcome to the only report that covers the who, what, where, when, and why of first-party generated B2B content engagement. Backed by more than 40,000,000 GBs of first-party data (that’s 312,500 128-GB iPhones, by the way), our 2021 State of B2B Content Consumption and Demand Report reviews the evolution of buyer behaviors to empower Marketers to successfully convey their message to their target buyers and impact pipeline.

As our 5th edition, we’ve gleaned only-found-here insights from first-party buyer-engagement behavior, resulting in powerful approaches to target influencers and decision-makers. The 2021 report breaks down these insights in a multitude of ways, including:

  • By the People
  • By the Company
  • By the Industry
  • By the Asset
  • Keyword Trends
  • And the 3 Core Elements of Successful B2B Content Marketing in 2021

The 2021 State of B2B Content Consumption and Demand Report unpacks first-party data from real professionals consuming real content across the leading and largest B2B buyer engagement network. Optimize your 2021 marketing strategy with revenue-driving data.

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