Zalando AI Marketing Transforms Campaign Speed and Cost
Zalando AI marketing is reshaping the retail advertising landscape. The European fashion leader is now harnessing the power of artificial intelligence to cut expenses while speeding up campaign development. Previously, creating visuals for a new campaign took between six and eight weeks. However, thanks to generative AI, the same work now takes only three to four days. As a result, Zalando has managed to lower marketing production costs by a staggering 90%.
At the heart of this shift lies AI-generated imagery and the use of digital twin models. These virtual models allow Zalando to produce high-quality campaign content without relying on traditional photo shoots. Consequently, the company has gained greater flexibility and reduced its dependency on time-consuming creative processes. Furthermore, Zalando can now react to fast-moving social media trends, which often emerge suddenly and spread rapidly across platforms like TikTok and Instagram.
Zalando AI Marketing Staying Relevant with Fast, AI-Driven Content
In today’s digital age, timing is everything. Therefore, Zalando’s use of AI helps it respond to trends almost instantly. For example, popular fashion themes like “brat summer” or “mob wife” aesthetics can be reflected in campaigns within days, not weeks. In fact, more than 70% of the brand’s editorial content last quarter was created using AI tools. Not only does this allow for faster campaign rollouts, but it also keeps Zalando ahead of its competitors.
Moreover, this strategy strengthens customer engagement. According to Matthias Haase, Zalando’s VP of Content Solutions, consistently delivering new and relevant content is key to capturing audience attention. As a result, shoppers are more likely to interact with a brand that adapts quickly to their evolving interests. Additionally, AI lets marketers maintain creative control while scaling content efforts with less manual input.
Leveling the Playing Field with Innovation
Beyond operational gains, the Zalando AI marketing model is leveling the playing field in fashion marketing. Now, even smaller retailers can consider similar approaches without needing extensive budgets. With the right AI platforms, brands can generate professional-quality visuals at a fraction of the cost. Thus, it opens new doors for creativity and visibility among a broader range of retailers.
Ultimately, Zalando’s bold investment in AI reflects its forward-thinking mindset. The company has proven that efficiency and creativity can go hand in hand. Looking ahead, its success story is likely to inspire other retail brands to adopt AI-powered strategies. For businesses eager to stay relevant, embracing AI is no longer optional—it’s essential.
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News Source: reuters.com
Clay and TrustRadius Strategic Partnership Sharpens B2B Sales Focus
The Clay and TrustRadius strategic partnership is shaking up how B2B companies approach sales and marketing. Instead of working in silos, sales and marketing teams now have access to a shared tool that helps them reach the right prospects at the right time. TrustRadius brings intent data—based on real product research activity—and Clay adds the layer of intelligence needed to act on that data fast.
This partnership means that sales reps no longer need to guess who’s interested. They can now see which companies are actually comparing products, reading reviews, or showing signs of purchase readiness. That clarity helps teams prioritize outreach and spend less time on cold or low-interest leads. It also improves the quality of each sales conversation, because reps know what matters to the buyer before the first call.
ABM (account-based marketing) teams benefit too. They can create focused campaigns for accounts already deep in their research process. Personalizing messages based on what a buyer is actively exploring leads to better engagement and, often, quicker decisions. That’s a big win in today’s crowded B2B landscape.
From Prospecting to Retention: A Unified Strategy
Another strength of the Clay and TrustRadius strategic partnership is how it supports more than just top-of-funnel sales. It also plays a key role in retaining customers and driving growth within current accounts. With deeper insight into account activity, teams can catch early signs of churn or spot areas where upsell opportunities exist.
For instance, if a client begins researching features that aren’t part of their current plan, sales can step in with the right upgrade offer. Likewise, if engagement dips or competitors get attention, support teams can act fast to rebuild trust. These insights are available in real time, helping businesses stay proactive rather than reactive.
This is not just another tool—it’s a smarter, more connected way to work. The Clay and TrustRadius strategic partnership brings transparency to the entire buyer journey. Sales and marketing professionals gain a clearer picture of what’s happening behind the scenes. They can move with purpose, reach the right people, and deliver real value at every touchpoint.
It’s a shift toward faster, data-informed decisions that lead to stronger results.
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News Source: prnewswire.com
StackAdapt Unified Email Programmatic Platform Launch has rolled out. Called the Unified Email Programmatic Platform, this latest solution empowers marketers to manage both owned and paid media strategies under a single, AI-powered roof. It’s designed to reduce complexity, boost campaign precision, and drive personalization at scale.
By combining these previously separate channels, StackAdapt helps brands save time while delivering more relevant messages to their audiences.
One of the most powerful features of this platform is its ability to track and link customer interactions across various digital touchpoints. For example, a viewer who watches an ad on connected TV (CTV) could then receive a customized follow-up email based on their activity. This smooth transition is made possible by StackAdapt’s proprietary Data Hub. The tool enables users to upload, segment, and act on their first-party data, while guiding audiences through multi-channel journeys.
It also offers performance tracking across all channels, so marketers gain visibility into conversions, customer behavior, and revenue generation. The platform connects easily with popular CRM systems like Salesforce and Shopify, making implementation smooth and fully compliant with current privacy standards.
StackAdapt Unified Email Programmatic Platform Launch with AI and First-Party Data
The new StackAdapt Unified Email Programmatic Platform makes it easier for marketers to scale campaigns intelligently. Built-in AI and real-time optimization allow teams to extend reach while fine-tuning message delivery. Instead of juggling multiple tools, marketers can now use one central platform to create personalized experiences across display, native, video, CTV, DOOH (digital out-of-home), in-game, audio, and email formats.
The result is consistent branding and improved engagement with every touchpoint. With privacy regulations tightening and third-party data becoming less reliable, StackAdapt puts first-party data front and center. The platform allows marketers to put their data to work—driving performance without compromising on consumer trust.
According to the company, users who rely on first-party data see up to 2.9x higher revenue and 1.5x greater efficiency across campaigns. That’s a strong case for making the shift.
Vitaly Pecherskiy, Co-founder and CEO of StackAdapt, highlighted the breakthrough this launch represents. “Email’s integration into our ecosystem gives clients a new way to activate first-party data and unify messaging with media strategies,” he said. “In today’s landscape, marketers need to prove results and consolidate efforts, and this platform helps them do both.”
With this unified offering, StackAdapt shows its commitment to helping marketers adapt quickly in a fast-changing environment. It’s a strategic step toward smarter, more agile advertising that connects with consumers in real-time—without the usual friction.
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News Source: itbrief.com.au
