Wunderkind, the agentic AI marketing platform, has released “Build” with Wunderkind, a developer-centric API suite designed for seamless integration of identity resolution, behavioral triggers, and personalization intelligence. With a strong focus on performance marketing, the suite enables brands to access Wunderkind’s advanced capabilities without overhauling their existing tech stacks.
In the past, Wunderkind pushed outcomes with a wholly managed service – combining identity understanding, cross-channel opportunities, and creative assistance to maximize reach and revenue. The announcement today changes tack, providing Build, which helps contemporary marketing teams with interoperability between SDKs, APIs, and messaging integrations without impacting existing workflows.
“The modern marketing stack isn’t one-size-fits-all,” said Bill Ingram, CEO of Wunderkind. “Build empowers brands to control data ingestion, mapping, and activation, while tapping into the power of our agentic decisioning engine. That intelligence shapes real-time, personalized customer journeys.”
Build offers:
SDKs (Web & Mobile): Low-code tools for behavioral data capture and fast deployment.
APIs: Programmatic interfaces to enhance CDPs, ESPs, and analytics platforms with real-time personalization.
Signals: Real-time behavioral triggers for messaging solutions (such as Klaviyo, Salesforce), which allow for accurate engagement timing.
Wunderkind additionally provides a self-serve Shopify app, which extends its high-performance identity and personalization capabilities to smaller DTC brands without cumbersome integration or expensive contracts.
By unbundling its flagship technology, Wunderkind democratizes the access to its agentic abilities allowing growth-stage brands and enterprises to scale smart performance marketing with control and speed.
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News Source: Businesswire.com
KONETiQ, a leader in digital marketing technology, has entered into an exclusive partnership with the National Golf Foundation (NGF) to modernize and elevate marketing strategies within the golf industry. This collaboration blends NGF’s unparalleled access to over 47 million U.S. golf participants with KONETiQ’s cutting-edge digital media buying capabilities.
With this alliance, marketers in golf and related industries gain access to custom audience targeting solutions, leveraging KONETiQ’s reach across high-traffic digital platforms like Netflix, Spotify, and Amazon Prime. These tools enable brands to engage with affluent golf consumers through precision-targeted campaigns.
“Golfers represent a premium, highly engaged demographic with strong purchasing power,” said Josh Goodin, Managing Director at KONETiQ. “This partnership allows us to connect brands with one of the most valuable audiences in sports.”
NGF President and CEO Greg Nathan added, “By combining NGF’s robust industry databases and golfer analytics with KONETiQ’s media buying strength, we’re empowering brands, course operators, and tourism boards with next-level marketing tools. It’s a game-changer for strategic growth and engagement.”
The partnership reflects both organizations’ deep commitment to innovation. While NGF remains the authoritative data source for the golf industry, KONETiQ brings data-driven agility and cross-platform reach to maximize marketing performance.
The results speak for themselves. In past initiatives, KONETiQ helped a state tourism board outperform its marketing benchmarks by over 200%. In another campaign, more than 250,000 new golfers were driven to courses through the “Make Golf Your Thing” initiative. Additionally, KONETiQ boosted automotive brand Polestar’s showroom traffic by over 100%, showcasing the platform’s cross-industry potential.
With this strategic alliance, NGF and KONETiQ are set to transform how golf marketing operates—introducing a new standard that is data-enriched, digitally agile, and deeply effective across sectors.
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News Source: Businesswire.com
