Vendelux, a global leader in event intelligence, has launched its AI-powered Delegate Marketing Platform to help organizers grow event audiences efficiently.
The free Delegate Marketing Platform provides conference organizers with AI agents, workflows, and access to a network of marketers managing over $50 billion in event sponsorship budgets. This network reaches more than 10 million professionals attending events worldwide.
Targeted AI-Driven Audience Engagement
With Vendelux’s platform, organizers can:
- Identify and engage high-value delegates and sponsors using AI agents.
- Receive tailored attendee recommendations for each event segment.
- Analyze insights from over 250,000 B2B events and tradeshows to attract the right audience faster.
Proven Delegate Growth Results
Several organizers have seen measurable improvements using the platform:
- Stablecon, a new event by This Week In FinTech, sourced 23% of its attendees through Vendelux’s platform. Nik Milanovic, Founder, said, “The platform helped us fill the room with the right people.”
- HLTH reported a 6% increase in executive-level attendees at its Vive event. Barry Edelman, Global Head of Marketing, called it his “secret weapon.”
A No-Cost AI Solution for Event Success
“The Delegate Marketing Platform helps organizers attract the most relevant attendees,” said Alex Reynolds, Co-Founder & CEO of Vendelux. “AI agents and actionable insights allow events to grow faster and smarter, without cost.”
Vendelux’s new platform empowers organizers to optimize delegate engagement, streamline marketing, and maximize sponsorship ROI in the competitive events space.
Get the latest marketing updates and success stories. Discover expert insights and emerging trends today at MarTech News.
News Source: Prnewswire.com
IAB Tech Lab, the global body setting digital advertising standards, has launched the AI Content Monetization Protocols (CoMP) Working Group. This initiative, originally known as the LLM Content Ingest API, was renamed to reflect its expanded goals. The new framework focuses on enabling publishers and content creators to monetize content effectively in the AI-driven era.
Anthony Katsur, CEO of IAB Tech Lab, explained the urgency. “The fundamentals of the open web are under pressure. Publishers face declining traffic from AI tools like overviews and chatbots. Meanwhile, brands see product data stripped of context or misrepresented. We must build the technical foundation for a better path forward.”
Framework to Protect Publishers and Enable Monetization
The AI CoMP Working Group will establish protocols to restore control and revenue for publishers in an AI-first ecosystem. Its framework highlights three priorities:
- Blocking bot traffic: Giving publishers stronger control over unauthorized scraping.
- LLM-friendly discovery: Helping publishers engage in AI experiences while building sustainable marketplaces.
- LLM Ingest API: Offering a standardized, opt-in approach for content ingestion that enables monetization.
These standards go beyond restoring lost ad revenue. They provide publishers and brands with control over how information is accessed, displayed, and monetized in AI-powered platforms. The flexible model supports pay-per-crawl, aggregation, and outcome-based monetization structures.
Shailley Singh, EVP of Product and COO at IAB Tech Lab, added, “The rise of generative AI created the Wild West for content usage. What we’re building is the zoning map. This effort protects publishers’ IP while unlocking new value.”
Open Invitation to Industry Leaders
Katsur emphasized inclusivity, noting that while major content deals exist, many mid-tier and smaller publishers lack representation. “This framework ensures everyone gets a seat at the table,” he said.
To drive adoption, IAB Tech Lab invited major AI innovators, including OpenAI, Anthropic, Google Gemini, Meta, Perplexity, and Grok. The group also welcomes publishers, platforms, edge cloud providers, and technology firms of all sizes to participate in shaping these protocols.
With AI reshaping digital ecosystems, IAB Tech Lab’s CoMP Working Group positions itself as a cornerstone for sustainable monetization and publisher protection.
Get the latest marketing updates and success stories. Discover expert insights and emerging trends today at MarTech News.
News Source: Prnewswire.com
