Yext, Inc. (NYSE: YEXT), the leader in brand visibility solutions, has introduced Yext Research, a new program aimed at equipping SEO professionals and marketers with the insights needed to navigate today’s evolving search landscape.
In an era where brand discovery occurs across AI answers, social platforms, listings, reviews, and third-party sites, Yext Research addresses a pressing challenge: the lack of transparency and standardized tools in search performance tracking. With rapid changes reshaping digital visibility, many marketers face uncertainty when making strategic decisions.
Powered by over 2 billion data points and advanced modeling, Yext Research offers fresh, ongoing insights into search trends and visibility signals. The initiative provides industry-specific benchmarks, highlights what’s changing, and guides marketing teams on where to focus for maximum impact.
“Marketers are often expected to deliver outcomes without a clear view of the bigger picture,” said Christian Ward, Chief Data Officer at Yext. “With Yext Research, we’re providing real-world signals to help them understand shifts, measure what matters, and act with confidence.”
To foster deeper insights, Yext also launched Yext Research Partners—a collaborative model inviting select strategists, experts, and creators to access Yext’s extensive dataset. These partners will receive support from Yext’s data science team and have the opportunity to publish independent, data-backed research.
Among the first advisors to join is Andrew Shotland, CEO of Local SEO Guide and a prominent figure in the SEO community. “Yext is unlocking data most in the industry haven’t seen before,” Shotland noted. “This collaboration could significantly elevate industry standards.”
Yext Research continues the company’s broader investment in digital intelligence. Following its recent acquisition of Places Scout, Yext also launched Yext Scout, an AI-powered competitive intelligence tool offering real-time insights and strategic recommendations.
Together, these innovations reinforce Yext’s mission to help brands stay discoverable and competitive wherever consumer engagement happens.
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News Source: Businesswire.com
