HG Insights, a global leader in data-driven B2B go-to-market (GTM) solutions, has announced the acquisition of TrustRadius, a trusted platform for verified customer reviews and buyer intelligence. This strategic move aims to create a comprehensive, AI-powered revenue growth intelligence platform that empowers marketing, sales, and RevOps teams with deeper insights and faster revenue outcomes.
The integration brings together HG Insights’ robust market and account intelligence with TrustRadius’ buyer intent signals and in-market leads. The result is a definitive GTM platform designed to enhance campaign efficiency, improve pipeline quality, and accelerate engagement with high-intent accounts.
By combining TrustRadius’ review-driven buyer data with HG Insights’ proprietary technology usage, spend, and intent data, the platform now enables GTM teams to bridge the critical gap between strategic planning and execution. Companies can now detect in-market buyers, prioritize target accounts, and generate stronger lead engagement, all from a unified solution.
“Our mission is to build the leading AI-powered revenue growth platform that connects sellers to buyers who are ready to act,” said Rohini Kasturi, CEO of HG Insights. “TrustRadius adds the missing layer of contextual buyer intent that propels high-performance go-to-market strategies.”
TrustRadius customers stand to benefit from enriched buyer insights through HG’s granular account-level data, while HG clients gain direct access to TrustRadius’ buyer community and validated reviews—enabling more authentic brand engagement and advocacy content.
Vinay Bhagat, CEO of TrustRadius, emphasized the synergy, stating, “When buyer intelligence meets GTM strategy, companies can act with unmatched speed and precision across the entire pipeline journey.”
Industry leaders backing the move see it as a foundational shift in the B2B data ecosystem. “This acquisition positions HG Insights as the connective tissue between strategic decisions and real-time buyer engagement,” said Ramesh Venugopal, Partner at Riverwood Capital and HG Insights Board Member.
Jeff Parks, Co-Founder and Managing Partner at Riverwood Capital, added, “By uniting market intelligence with customer voice, HG Insights is setting a new standard for enterprise GTM execution.”
HG Insights CEO Rohini Kasturi will further discuss this vision at the upcoming HG AI Revenue Growth Summit 2025, scheduled for July 15, where attendees can explore how to unlock real-time revenue growth.
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News Source: Businesswire.com
