800.com, a pioneering cloud-based business telephony provider, has introduced new ads integration capabilities with Google Ads, Meta Ads (Facebook and Instagram), and Microsoft Bing Ads to deliver sophisticated call tracking and smarter marketing attribution.
These new additions enable companies to track incoming calls from paid campaigns in real time, apply distinct tracking numbers to individual ads, and find further insight into what campaigns and platforms deliver real conversions. This information gives marketers the power to optimize budgets, allocate more spend to top-performing channels, and cut off underperforming ones.
“With tighter ad budgets, precision in lead attribution is paramount,” 800.com’s VP of Marketing Tom English stated. “Through our Google, Meta, and Bing integrations, businesses can attribute calls directly to campaigns and make data-driven marketing decisions.”
The new feature set consists of:
- Dynamic Number Insertion (DNI) to associate calls with specific ads or keywords
- Dashboard insights such as call duration, quality, and recordings
- Seamless cross-platform tracking for centralized performance reporting
These tools provide marketers and agencies with a significant advantage-real-time information that enables refinement of targeting strategies and quantifies clear ROI.
A marketing consultant on G2 noted, “It’s hands-down one of the most powerful tools for managing campaigns. I can trace leads, optimize ad spend, and build better transparency with clients—all from a single dashboard.”
With this rollout, 800.com aims to support businesses in achieving sharper marketing precision across today’s most critical digital ad platforms.
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News Source: Businesswire.com
