AdRoll announced a major brand transformation to simplify its presence and reinforce its position in advertising technology. RollWorks, a former NextRoll unit focused on account-based marketing, has now become AdRoll ABM, fully integrated under the AdRoll brand. Together, they form a connected advertising platform designed for today’s fast-moving marketers.

This move consolidates NextRoll’s portfolio under AdRoll, creating a seamless experience for customers. It highlights the platform’s strengths in data, AI, and multi-channel advertising. With this transformation, AdRoll positions itself as a full-funnel, AI-powered advertising platform offering solutions for e-commerce, social media, account-based marketing, and cross-channel attribution.

Clarity and Focus for Marketers

For years, AdRoll and RollWorks operated as separate brands, creating complexity. Now, under one name, AdRoll delivers clarity with two main products:

  • AdRoll – a multi-channel advertising product that helps marketers reach customers, drive conversions, and prove ROI across the funnel.
  • AdRoll ABM – an account-based marketing product that enables B2B teams to align sales and marketing while turning buyer signals into revenue.

“Marketers face seismic shifts, from AI adoption to evolving privacy regulations,” said Roli Saxena, CEO at NextRoll. “By unifying our brand, we deliver a connected advertising platform that turns disruption into opportunity. This step positions AdRoll to lead with innovation, trust, and measurable results.”

Introducing AdRoll AI Assistant

Coinciding with the rebrand, AdRoll launched its AI Assistant. This in-platform partner helps marketers streamline campaigns, improve creativity, and optimize reporting. It surfaces real-time recommendations and reduces manual tasks, enabling teams to focus more on strategy while maintaining performance.

“Advertising has long struggled with fragmented data and disconnected tools,” said Vibhor Kapoor, Chief Business Officer at AdRoll. “With a unified brand and connected ecosystem, AdRoll removes friction. By combining identity, data, and AI-driven insights, we set the foundation for a smarter, measurable, and growth-driven era of advertising.”

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News Source: Globenewswire.com