Flexential Scales Audience Engagement with ON24 AI

According to ON24’s 2024 report, marketers using AI are seven times more likely to exceed business goals. Flexential, a trusted provider of secure and flexible data center solutions, achieved remarkable success by leveraging the ON24 Intelligent Engagement Platform. Using ON24 AI-powered digital engagement, Flexential tripled its audience reach, accelerated campaign creation by four times, and significantly improved overall marketing efficiency.

Flexential delivers tailored IT solutions that address customer challenges while driving measurable outcomes. To scale its campaigns effectively, the company redefined its digital engagement strategy with ON24 AI-powered ACE. Consequently, Flexential streamlined manual processes and established a repeatable workflow that consistently delivered high-quality, on-brand digital experiences.

“ON24 has transformed both our efficiency and results across all marketing processes,” said Kim Johnston, Vice President of Revenue Marketing at Flexential. “We optimized ON24 not only to drive engagement during webinars but also to create AI-powered promotional content from simulive recordings. As a result, 30% of our attendees now come from on-demand content, which we would have otherwise missed.”

Previously, Flexential struggled with time-consuming workflows and disconnected marketing tools. However, after integrating the ON24 Intelligent Engagement Platform, the company enriched customer intelligence and enhanced decision-making across its business operations. Moreover, Flexential now generates written content automatically from webinars and expands its audience reach significantly through on-demand programming.

“For B2B marketers, adopting AI is no longer optional,” said Mark Bornstein, VP of Marketing at ON24. “Flexential demonstrates how AI-driven insights and automation empower marketers to scale faster, launch campaigns quicker, and achieve stronger revenue impact.”

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News Source: Businesswire.com