Particular Audience has rolled out its largest product release to date, bringing advanced AI-powered retail media innovation to DiscoveryOS clients. The platform update enhances ad placement accuracy, simplifies campaign management, and delivers first-to-market targeting capabilities.

This expansion reaffirms Particular Audience’s retail media leadership by replacing outdated keyword-based targeting with AI-driven personalization. As a result, retailers and brands gain powerful automation and higher engagement, while reducing manual effort.

James Taylor, Founder and CEO of Particular Audience, stated, “Manual targeting in retail media will be obsolete in three years. We have driven this transformation since 2020 with continuous R&D.”

From Keywords to AI-Driven Personalization

Most retail media platforms still rely on legacy systems. These models fail to capture the real intent of non-searching shoppers. By contrast, Particular Audience predicts intent before customers express it.

Imon Hoque, CTO of Particular Audience, emphasized, “Keyword targeting misses up to 80% of potential revenue. Our AI-first retail media platform predicts what shoppers want instantly.”

Following the success of Adaptive Transformer Search, this release introduces breakthrough updates, redefining how brands and retailers interact with consumers.

Key Launch Highlights

Automation That Works

  • AI-Powered Sponsored Search: Automates 99% of search placements, boosting conversions without manual keyword bidding.
  • Fixed Tenancy Scheduler: Sells premium placements with zero manual effort.
  • Dynamic Collections: Creates adaptive product groupings that update in real time.

Next-Generation Display

  • Accessibility-Ready Banners: Ensures compliance with the European Accessibility Act 2025.
  • Enhanced Creative Control: Configures 30+ creative fields for advanced HTML5 ads.
  • Rich Media Formats: Introduces engaging video and interactive ads.
  • Creative Management Studio: Streamlines creative optimization and workflows.

Data-Driven AdOps

  • Approval Workflows: Provides real-time status updates for approvals.
  • Segment Builder: Builds audience segments without third-party CDPs.
  • Open CDP Integration: Enables privacy-compliant targeting with no PII.
  • CPA Model: Adds cost-per-acquisition alongside CPM and CPC.

Beth Smith, Head of Customer Success, explained, “With Adaptive Transformer Search, sponsored product fill rates more than doubled within one week.”

The Competitive Edge in Retail Media

Retail media is rapidly evolving. Particular Audience delivers unmatched AI-driven precision, enabling brands to maximize ad performance while retailers unlock new revenue streams.

The company also emphasizes accessibility. With 87 million EU citizens living with disabilities, inclusive advertising offers compliance, improved SEO, and stronger engagement.

James Taylor added, “This is not just another retail media platform. We are building an AI-first ecosystem where every ad is hyper-personalized in real time.”

What’s Next for DiscoveryOS

Future updates will include:

  • Sentence Embedding UI for AI search tuning.
  • Search Model A/B Testing for better optimization
  • Bidless Campaign Automation for seamless outcomes.
  • Promotion Hub to unify organic, owned, and paid product discovery.
  • Open Web Demand Integration for new retail media revenue sources.

With this release, Particular Audience sets a new benchmark for retail media platforms, combining automation, personalization, and compliance to shape the future of e-commerce.

Get the latest marketing updates and success stories. Discover expert insights and emerging trends today at MarTech News.

News Source: Businesswire.com