Opollo Becomes Semrush’s First Australian AI SEO Partner

Organic traffic is declining, and Google Ads costs are climbing. Meanwhile, AI SEO is transforming search faster than many businesses can adapt.

In response, Opollo has taken a bold step by becoming the first Australian digital marketing agency to partner with Semrush Enterprise on its new AI Optimisation (AIO) solution.

As AI platforms like ChatGPT and Gemini reshape how people search and decide, AIO gives businesses a clear path forward. Instead of relying on outdated strategies, Opollo’s clients now gain visibility where it matters most.

“This is a massive shift. Agencies across Australia are panicking,” said Steven Morey, Opollo Founder and CEO. “Traffic is dropping, ad spend on Google is up more than 20%, and it still isn’t working. The future has arrived, so we acted fast.”

Why the Semrush–Opollo Partnership Matters

Backed by Semrush Enterprise, Opollo’s AI-first approach empowers IT and MSP businesses to respond to AI-driven search patterns with precision. These tools enable brands to maintain visibility, control costs, and adapt quickly to changing online behaviors.

“The true impact of AIO is helping clients stay visible in markets already influenced by AI platforms,” said Christian Knolder, Semrush Enterprise Senior Account Manager. “With Opollo leading this shift, Australian businesses gain a genuine first-mover advantage.”

The Urgency for Businesses

  • Google Ads spend has surged by 20% in six months. Click-through rates continue to decline.
  • Platforms like ChatGPT and Gemini are reshaping how people search, shop, and make decisions.
  • AIO is becoming the baseline. Businesses that delay risk being buried in an AI-dominated search.

For Opollo, the partnership delivers a competitive edge. Clients benefit from smarter AI SEO strategies, improved ROI, and long-term sustainability in a shifting digital landscape.

“We’re proud to be Australia’s first agency to embrace the future with Semrush,” added Morey. “This partnership positions our clients for visibility and growth in the AI era.”

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News Source: Prweb.com