Bynder introduced its Agentic AI platform at the Bynder Connect event, advancing AI-powered enterprise digital asset management (DAM) for large-scale content operations. The launch builds on the success of Bynder AI Agents, expanding automation and orchestration for enterprise marketing teams.
The new platform enhances Bynder’s industry-leading AI-powered DAM, a central system of record for digital content. It transforms marketing operations, optimizes budgets, and powers smarter automation while delivering unmatched productivity gains. By leveraging Agentic AI, enterprises can automate content workflows, accelerate campaign delivery, and maintain brand consistency across global markets.
Advancing AI in Digital Asset Management
Released earlier this year, Bynder AI Agents use large language models to understand user intent and content context. These semi-autonomous agents execute asset enrichment, transformation, and governance at scale. Human-in-the-loop workflows ensure oversight, maintaining asset quality and strict brand compliance.
Bob Hickey, CEO of Bynder, highlighted that content drives every strategic initiative. He said the Agentic AI platform delivers new levels of speed, personalization, and ROI by optimizing budgets and augmenting workforces. Customers are already seeing productivity gains, faster launches, and stronger financial returns.
Early Adoption Driving Business Impact
Early adopters reported faster product launches by automating content workflows across global teams. They achieved hyper-personalization at scale, creating targeted content variations for every customer segment and channel. Enterprises also executed successful brand refreshes by adapting and delivering thousands of assets quickly.
Additionally, businesses gained control over global supply chain content, including product information, compliance documents, and marketing assets. The platform strengthens content governance by identifying unauthorized usage, expired assets, and measuring ROI across internal and external channels.
Configurable Automation with Human Oversight
Teams can configure unlimited agents tailored to specific business needs. Natural language prompts guide agent tasks, ensuring adherence to brand tone, industry terminology, and regulatory standards without coding expertise. Human oversight remains central through the AI Control Center, which provides full visibility and control over AI outputs.
The open and composable design of the Agentic AI platform enables agent-to-agent interactions across the martech ecosystem. It integrates with systems like PIM for product syndication, CMS for digital experiences, and CDP for personalized content delivery, further extending enterprise automation capabilities.
Bynder’s Agentic AI platform sets a new benchmark for enterprise DAM, enabling scalable automation, optimized content operations, and stronger business outcomes in the AI-driven era.
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News Source: Prnewswire.com