KERV.ai, a leader in AI-driven video analysis and monetization, has announced a partnership with Amazon Ads to introduce Interactive Shoppable Video Ads across Amazon’s portfolio of owned and operated (O&O) platforms and premium third-party publishers.
For the first time, advertisers can pair KERV’s award-winning interactive technology with Amazon’s audience insights and premium inventory to deliver seamless, performance-driven outcomes across Connected TV (CTV) and Online Video (OLV).
Brands can now easily “KERV” their creative assets within Amazon activations. This allows dynamic, shoppable video formats using rich audience data. The integration allows activation through private marketplaces, programmatic guaranteed deals, and direct IOs via Amazon DSP. It provides flexible workflows that align with current campaign strategies.
Expanding the Reach of Interactive Commerce Media
Through this collaboration, advertisers can use KERV’s AI-powered creative layer to reach audiences on Prime Video, Freevee, Fire TV, IMDb, and Amazon’s premium third-party partners.
Brands can create personalized shopping experiences that guide consumers from inspiration to purchase without disrupting their viewing journey by combining Amazon’s audience insights with KERV’s patented AI technology.
Advertisers using KERV’s technology on Amazon can now:
- Build brand awareness and grow market share.
- Highlight new product launches and promotions.
- Adapt messaging dynamically using real-time data.
- Engage audiences with QR codes, product carousels, and interactive overlays.
- Drive measurable results across streaming and digital ecosystems.
- Driving Engagement Through Interactive Video
“Today’s viewers expect more than just passive watching. They want to interact and engage in their own way,” said Marika Roque, Chief Innovation Officer at KERV.ai. “Our 2025 Shoppable TV Insights report showed that 35% of consumers have interacted with a shoppable ad when the experience feels relevant and smooth.”
Roque added, “Through this partnership, brands can now deliver KERV-powered creative across Amazon’s unmatched inventory and audience data, capturing attention and driving meaningful results at scale.”
Transforming the Future of Commerce Media
The partnership reinforces KERV.ai’s mission to redefine how audiences engage with media. By combining Amazon’s large scale, high-quality inventory, and analytics with KERV’s AI-driven interactivity, advertisers can move beyond traditional video. They can explore next-generation commerce media experiences that link engagement with measurable results.
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News Source: Business Wire
