Mod Op, a full-service digital marketing agency, announced its acquisition of Ascend Marketing to strengthen its B2B marketing automation and data capabilities. The move aims to drive end-to-end growth through marketing automation, data-driven insights, and creative innovation.
Eric J. Bertrand, CEO at Mod Op, stated that brands increasingly seek marketing solutions that link strategy, automation, and creativity. “We’ve built deep trust as a creative and media partner,” he said. “With Ascend’s expertise, we can now deliver measurable, end-to-end growth for clients who want faster results from data-driven insights.”
This acquisition enhances Mod Op’s complete B2B marketing framework, offering a wide range of services including creative marketing automation, demand generation, CRM integration, and customer engagement strategies. Through this deal, Mod Op positions itself as a unified solution provider for modern B2B brands.
Laura Stevenson, Executive Vice President at Mod Op and former Ascend Marketing leader, expressed excitement about the partnership. “Our team is passionate about helping brands make marketing operations more efficient,” she noted. “By becoming part of Mod Op, we can expand our influence and provide more value to our customers.”
Ascend Marketing Expertise Bolsters Mod Op’s Data and Automation Capabilities
With customers like Verizon, Nokia, and RingCentral, Ascend Marketing comes with a successful history of marketing automation and CRM optimization. The agency’s emphasis on HubSpot and Adobe Marketo Engage enables brands to enhance lead quality and drive revenue through targeted engagement.
As a SOC 2-certified partner, Ascend ensures strict compliance and data security, meeting the highest enterprise standards. Its specialized services include:
- Customer Experience Strategy – Crafting tailored marketing journeys that enhance engagement and satisfaction.
- Data and Analytics – Leveraging advanced data architecture for improved marketing performance.
- Marketing Automation – Managing and optimizing Martech platforms like Marketo and HubSpot.
- Account-Based Marketing (ABM) – Designing targeted programs to accelerate pipeline growth and revenue outcomes.
Rich Herbst, Ascend’s Founder and Managing Partner, now EVP of Client Solutions at Mod Op, shared his thoughts: “We started Ascend to connect strategy with execution through data. Mod Op shares our vision of redefining what’s possible in B2B marketing and customer engagement.”
This acquisition builds on Mod Op’s ongoing growth strategy, which includes previous acquisitions of Image Media, Evans Hunt, LAM Design, RTO+P, Crenshaw Communications, and Context Creative. With these moves, Mod Op continues to expand its global marketing footprint while offering innovative, data-powered creative solutions.
Through these additions, Mod Op further builds its global marketing presence while providing innovative, data-driven creative solutions.
Based in Miami, Mod Op has a presence across several cities, such as Dallas, Los Angeles, Portland, New York, Philadelphia, and Toronto. The agency creates meaningful campaigns for top brands like Nestlé, Duracell, ExxonMobil, VTech, LeapFrog, DoubleVerify, and Baha Mar.
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News Source: Globenewswire.com
