AppsFlyer has announced its collaboration with Walmart Connect Mexico, a leading retail media network in Latin America. This partnership aims to advance Walmart Connect Mexico’s omnichannel retail media strategy by empowering brand partners with secure data collaboration and advanced activation capabilities.
Through this partnership, Walmart Connect Mexico is using AppsFlyer’s Data Collaboration Room (DCR) to allow privacy-safe, two-way collaboration with brand partners. The platform supports custom audience building and off-site activation across Walmart Connect Mexico’s existing media platforms.
The solution allows Walmart Connect Mexico to create and activate custom segments by using combined first-party data from Walmart and its brand partners. These segments can be used across Walmart Connect Mexico’s properties, like the Walmart Demand-Side Platform (DSP) and Social Commerce channels. Powered by AppsFlyer’s clean room capabilities, the platform ensures secure and compliant data collaboration, allowing brand partners to contribute their own data without compromising control or privacy standards.
Enhancing Brand Partner Collaboration and Audience Targeting
Jonatan Fasano, Business Development Director at Walmart Connect Mexico, said that AppsFlyer’s platform offers the flexibility and scale needed to strengthen their data collaboration initiatives.
He noted that this marks a new phase in how brands, agencies, and retailers work together.
According to him, the partnership will help enhance media performance and overall outcomes.
Tami Harrigan, VP of Business Development at AppsFlyer, said that Walmart Connect Mexico showcases the future of retail media. She explained that it combines rich commerce data with advanced collaboration tools to deliver real business results. According to her, AppsFlyer’s Data Collaboration Platform empowers Walmart Connect Mexico to strengthen these capabilities. It also helps brand partners achieve greater precision and improved performance.
Strengthening Identity Resolution and Privacy-First Activation
The engagement also strengthens Walmart Connect Mexico’s identity resolution capabilities through integration with ID5. This expands access to a broader set of identifiers, improves match rates, and supports more effective media activation across partners. AppsFlyer manages the technical integration, removing friction for Walmart Connect Mexico’s brand partners.
Mathieu Roche, CEO & Co-founder of ID5, commented, “ID5’s partnership with Walmart Connect Mexico and AppsFlyer demonstrates our commitment to solving complex identity challenges in a privacy-first way. This collaboration empowers brand partners to reach audiences more effectively while supporting a transparent approach to addressability that strengthens the open digital ecosystem.”
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News Source: Businesswire.com