In a move to simplify healthcare marketing, Sermo today launched its new platform called Engagement Manager. The tool gives health-focused brands direct access to Sermo’s global community of over one million triple-verified healthcare providers.
For the first time, pharmaceutical companies and consumer-health brands can self-serve campaigns and engage physicians, advanced practice providers, and pharmacists.
Streamlined campaign execution
With Engagement Manager, brands can quickly build image and video ads from existing creative assets. They can target by specialty and geography, launch campaigns in real time, and monitor performance insights.
Unlike public social platforms, Sermo’s environment ensures every member is verified, so marketers reach real, practicing healthcare professionals, not bots.
Why it matters
Healthcare providers influence many decisions beyond prescribing, from prenatal vitamins to senior-care products.
By giving brands direct access to this audience, the Engagement Manager unlocks faster and more targeted outreach. According to Sermo, typical results include a 36% increase in physician intent to discuss a brand and an 18% lift in intent to use or recommend a product.
For marketers and brands
Marketing teams at health-adjacent companies can now bypass traditional long lead times and launch campaigns in minutes. The platform supports ads, video, polling, and messaging formats tailored to healthcare professionals’ preferences.
Since 63% of HCPs prefer short-form fast-facts content and 57% prefer under-3-minute videos, the platform meets those preferences and delivers in the right context.
Positioning and outlook
With this launch, Sermo positions itself strongly in the growing HCP-marketing tech space. As brands move to digital channels for connecting with doctors, tools like Engagement Manager might become common.
For healthcare marketing leaders, the ability to engage verified professionals with speed and precision offers a clear competitive advantage.
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News Source: Businesswire.com
