Algolia has partnered with Microsoft to deliver real-time product search data to AI-powered shopping surfaces, including Copilot, Bing Shopping, & Edge. This enables retailers to gain improved insights and greater control over how their products are displayed and presented to customers. With this tie-up, retailers who use Microsoft Copilot and Bing Shopping can use the enhanced product details provided by Algolia. These include real-time inventory, pricing, and product detail. This allows retailers to ensure their listings are always current and competitive.
“Piyush Patel, Chief Ecosystem Officer, Algolia, said: “AI has changed how consumers shop. Retailers want a voice in how their products appear in that new world. Together with Microsoft, we’re ensuring retailers don’t lose control of their story as shopping moves into agentic. Conversational experiences on off-site/off-property sites.”
Jennifer Myers, head of strategic partnerships for Microsoft Shopping, added, “Retailers shouldn’t be forced to adapt to opaque AI systems. Instead, they should help shape them. Algolia’s real-time data foundation helps us deliver trustworthy, high-quality shopping experiences across Copilot, Bing, and Edge.”
Enhancing Product Representation and Customer Engagement
Other than that, the integration allows brands to represent the information about products accurately. Moreover, brands receive enhanced engagement insights as the models respond to natural language queries connected directly to product catalogs. The early pilots with brands reflected discoverability in conversational product browsing. Furthermore. It also seems that the future of AI commerce will be built through direct collaboration of brands by Algolia and Microsoft. The overall trend in retail media is shifting toward dynamic product content, supported by reliable and verified brand information & facts.
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News Source: Businesswire.com
