REMAX, the No. 1 name in real estate, announced leadership advancements globally today. The company promoted Chris Lim to President of REMAX while he continues serving as Chief Growth Officer. REMAX World Headquarters also welcomed Pierre Montagna and Lisa Sennstrom into key franchise sales leadership roles. Montagna joins as Vice President of Global Sales, while Sennstrom assumes Director of Global Sales responsibilities. These leadership appointments demonstrate the company’s commitment to accelerated global expansion, affiliate support, and continuous bold innovation.
Chris Lim Elevated to President and Chief Growth Officer
Lim joined REMAX as Chief Growth Officer in February 2025 and now leads the entire global network. He oversees international expansion, enhances services for Broker/Owners and agents, and shapes long-term strategic brand direction. Lim continues reporting directly to REMAX CEO Erik Carlson in this expanded executive leadership position.
“Chris is a proven growth leader with a deep understanding of what drives success for agents, franchisees and brands,” said Carlson. “Since joining REMAX, he has brought clarity, energy and momentum to our growth strategy. Elevating Chris to President and Chief Growth Officer reflects both his contributions and our confidence in his vision for the future of REMAX.”
During his tenure, Lim helped achieve significant milestones, strengthening REMAX’s competitive global market position. He helped reach an all-time high in global agent count across markets worldwide. Additionally, he introduced new economic model options designed specifically for Broker/Owners across the network. He also supported expansion into six additional countries and welcomed standout conversions, including REMAX Hawaii and Canadian offices.
“I’m excited to take on this role and continue building on the momentum we’ve created,” said Lim. “REMAX has an iconic brand, an unmatched global network and a tremendous opportunity to lead the industry forward. I’m honored to work alongside REMAX affiliates worldwide to drive growth, innovation and long-term value.”
He also served as Brand President at Realogy Holdings and founded Climb Real Estate. A Realogy subsidiary later acquired Climb Real Estate in 2016 before rebranding as Anywhere. REMAX operates with more than 145,000 agents across over 8,500 offices globally. The brand maintains a presence in more than 120 countries and territories worldwide. Lim’s promotion reinforces REMAX’s commitment to investing in leadership, supporting affiliates and driving a long-term growth strategy.
Strategic Franchise Sales Leaders Strengthen Global Sales
REMAX strengthened its Global Sales team to accelerate franchise development initiatives worldwide. The company added two leaders bringing complementary expertise in global brand scaling and real estate operations. Pierre Montagna joins as Vice President of Global Sales with diverse international experience. He scaled brands across cultures, speaks five languages, and brings early New York City real estate experience. His family background in real estate further strengthens his franchise development expertise.
“REMAX agents are known as some of the most trusted professionals in real estate, and the REMAX network is one of the strongest in the industry,” said Montagna, who as Tim Hortons’ Head of U.S. Development, drove the brand’s fast expansion.“In franchise sales, everything comes down to trust and the power of the network, which is exactly why I joined REMAX. I’m excited to represent this global leader and help strengthen and grow its footprint around the world.”
Lisa Sennstrom joins as Director of Global Sales with 16 years of real estate experience. She previously held leadership roles at Century 21, ERA Real Estate, and JPAR Real Estate. She managed multi-state portfolios, completed franchise transactions, and improved profitability, efficiency, and market share.
“Collaboration is everything in this business,” said Sennstrom.“Great brands are built on relationships rooted in trust and authenticity. REMAX has that foundation, and I’m excited to immerse myself in the culture and help grow the brand’s footprint and the strength of its community.”
Lim’s promotion aligns with other recent strategic executive hires, strengthening REMAX leadership globally. Recent additions include Travis Saxton, Don Kottick, Daniel Dennis, and Tom Flanagan. These appointments signal the next phase of REMAX’s modernization and global growth strategy. Together, these leaders advance a unified vision, smarter expansion, stronger network support, and improved organizational alignment.
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: PRNewswire.com
