ARS chose Horizon Next to enhance its approach to local media with cutting-edge video planning, activation, and analysis. The firm continues to focus on making smarter media investments as it grows its portfolio of brands. Horizon Next will head strategy, planning, activation, and analysis as the media agency of record.
The new business includes local video, audio, and out-of-home media. In addition, Horizon Next will assist ARS with its 25 brands in more than 55 markets. This allows for a consistent message and measurable results.
American Residential Services sought a partner with strong category knowledge and strategic guidance. In addition, ARS needed a partner with sophisticated measurement tools to fuel business expansion in target markets. Horizon Next will work very closely with ARS to optimize local media performance and revenue. The agency will leverage more advanced measurement infrastructures and a disciplined video-first strategy. Therefore, ARS eagerly anticipates improved investment ROI and scalable growth outcomes.
Embracing Measurable Growth via Video Leadership
Horizon has extensive expertise in the home services industry and solid in-market insights. Therefore, the agency was able to point out areas where cost savings could be realized without impacting performance outcomes. This approach further solidifies Horizon’s role as a strategic partner committed to driving measurable business results.
By combining analytics and media investment, Horizon will empower ARS to maximize ROI on video and location-based media. Moreover, the partnership also underscores the critical role of targeted and scalable reach in competitive markets.
“ARS operates in highly competitive key markets where media effectiveness depends on both precision and scale,” said Richard Thomas Hill, Chief Marketing Officer, ARS. “Horizon showed a strong ability to bring structure, insight, and analytics to our video strategy while understanding the nuances of local decision-making across our platform.”
“Horizon’s experience in home services and local-market media positions us to help ARS unlock greater value from video and location-based channels,” said Gene Turner, President, Global Chief Client Officer, Horizon. “By combining strategic leadership with advanced analytics, we will help ARS drive more efficient growth in the areas that matter most.”
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: PRNewswire.com
