LoopMe recently announced the official launch of Chartboost Direct to help mobile app publishers accelerate growth. This new solution provides direct access to brand demand within in-app environments. The company positions the tool as the definitive nexus between web SSPs and mobile apps. New LoopMe research found that nearly one in five GenAI users spend less time browsing the web. Only 15% of these users report spending more time on the traditional web. Therefore, the launch of Chartboost Direct arrives at a pivotal point for the industry.
The infrastructure allows publishers to make brand demand work cleanly and at scale. It functions without requiring any changes to a publisher’s current technology stack. The toolkit uses patented AI optimization to improve overall yield for mobile partners. In addition, it offers opportunities for increasing revenues through the elimination of limitations from traditional resellers. Consequently, finding high-quality inventory will become a simpler process. Chartboost Direct enables brands to target users where they spend most of their time.
“Traditionally, premium mobile supply has been blocked by reseller constraints or lack of interoperable buying signals,” comments Mike Laband, Group SVP, US Revenue at Magnite. “Chartboost Direct now brings SSPs and brands an alternative path directly into quality in-app publisher environments.”
“With higher CPMs, cleaner supply paths, better UX, and sustainable brand demand for mobile app publishers, Chartboost Direct is a must-have toolkit, delivering the results that matter the most for publishers and providing SSPs with quality in-app environments,” said Stephen Upstone, CEO and Founder of LoopMe.
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: Businesswire.com
