Treasure AI, the Agentic Experience Platform, wrapped up Agentic World 2026 last week in Miami. The event ran from Oct. 5–7 at the JW Marriott Miami Turnberry Resort & Spa. More than 500 enterprise marketing, data and technology leaders attended. They watched agentic AI move from slideware to live execution. In one keynote, Treasure AI took a clothing brand from idea to a ready-to-send customer journey in real time.
“This was the best conference of its type I’ve attended. The attention to detail was extraordinary and the attendee experience reflected great thoughtfulness,” said Camille Landau of Paychex.
Treasure AI CEO and Co-founder Kaz Ohta announced Digital Worker, a governed AI teammate that turns customer signals into action. Besides that, the company launched Personalization Studio, a real-time website personalization workspace. Treasure AI also said it will price email on customer engagement, such as clicks, rather than send volume. Meanwhile Agentic World 2026, FUBU founder and Shark Tank investor Daymond John headlined the event. The company also recognized its top customers at the 2026 Treasure AI Customer Awards.
Keynotes: A Brand Built Live on Stage
In the main-stage keynote, Treasure AI Chief Product and Growth Officer Rafa Flores launched a clothing brand on the spot. His team used Treasure AI Studio and the newly announced Personalization Studio. First, they moved from an initial idea to a research-based audience strategy. Then they built a multi-stage agentic customer journey with ready-to-send emails.
“It’s one thing to run a canned product demo at a conference, but quite another to create and launch a clothing brand that didn’t exist that morning — live, on stage, over hotel Wi-Fi,” said Greg Kihlstrom, martech advisor, host of The Agile Brand podcast and Agentic World speaker. “Treasure AI showed that going from an initial idea to a research-based audience strategy to an agentic customer journey with ready-to-send emails can happen in the time it takes to deliver a keynote.”
Announcing Digital Worker
During his keynote, Ohta introduced Digital Worker, a purpose-built AI teammate. It moves marketing work from customer signals to insight, recommendation and action. Treasure AI built it on Treasure AI Studio. Each Digital Worker has a defined role and goal. In addition, it works only with governed customer context and approved tools.
“Digital Workers run on demand, on a schedule or proactively, always within team-defined permissions and guardrails,” said Ohta. “We’re very mindful about keeping the human in the loop here. Teams set the strategy and boundaries, and the worker handles the defined work. People stay in control of strategy and relationships, and the worker brings them in for judgment and approvals at key moments.”
Daymond John on Brand, Culture and Staying Human
Agentic World 2026 Featured speaker Daymond John shared his view on brand-as-culture in the age of agents. He also explained why speed and vision will separate the companies that win the next decade.
“As we let AI handle the mundane tasks, we’re moving into an era when we can be more human,” said John. “That human connection will separate you from everybody else, because you’ll let AI do 80% of the work, put your human touches on it, and that connection will take you further than the competition.”
Agenda: From Strategy to Hands-On Execution
The Agentic World 2026 paired main-stage keynotes and fireside chats with tactical breakouts. Attendees also joined hands-on training sessions and live product demos. Standout Treasure AI customers, including Michaels, Nestlé Mexico and Sony, shared important insights. In a Miami take on Hot Ones, special guest Joe Stanhope, VP and principal analyst at Forrester, joined Rafa Flores. Together, they ate increasingly spicy Miami food. At the same time, they traded uncomfortable questions about AI, customer data and the future of marketing.
Other guest speakers also took the stage. Ian Oprendek, managing director of private equity at OpenAI, discussed how to overcome trust issues in AI. Likewise, Karina LeBlanc, RAJ Sports EVP and Olympic bronze medalist, talked about AI’s future in women’s sports. She and the RAJ Sports team championed one of the first agentic experience platforms to partner with women’s sports. The partnership was announced earlier this year.
2026 Customer Awards: Recognizing the Top 1% of Users
On Oct. 7, Treasure AI presented its 2026 Agentic World Customer Awards, which recognized customer innovation. The awards honored individual practitioners for platform excellence. Moreover, they honored organizations for measurable business impact. The winners were based on real platform usage.
One Customer Use-Case Award went to a professional information services organization. It deployed AI agents that cut market analysis timelines from four weeks to on-demand insights. As a result, it freed approximately 80 analyst hours monthly. Another winner reduced its message production time from more than 24 hours to one hour. It achieved this through predictive, affinity-based engagement. Overall, the awards celebrated customers and practitioners who use data and AI to deliver practical business outcomes.
Beyond the Main Stage
Attendees started their mornings with sunrise yoga. They also joined “Run at the Speed of Now,” a group run led by Dan Weirich, Chief Operating and Financial Officer at Treasure AI, and Rafa Flores. One evening, Havana Nights brought Cuban charm and old-Havana swagger to the resort. The night featured signature cocktails and live entertainment. In fact, the invitation promised “zero reason to leave early.”
Treasure AI customers also had a great experience at Agentic World. Camille Landau of Paychex said, “This was the best conference of its type I’ve attended. The attention to detail was extraordinary and the attendee experience reflected great thoughtfulness.” Likewise, Guillermo Amarillo Ramirez Flores of Omnicom Media Group called it “insightful, interesting and passionate.”
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News Source: Businesswire.com
