Later recently reported that its enterprise business more than doubled in the first quarter of 2026. This growth shows a major shift in the industry, where Influencer Marketing is now treated as a serious performance channel. Brands are moving away from just chasing likes and are now focusing on measurable sales and ROI. Many companies are now using these social strategies to drive predictable business outcomes.
The company now powers nearly $2.9 billion in influencer-driven purchases, proving that creators are a massive driver for retail. By using data-driven insights, brands can justify their spending and see exactly how social campaigns impact their bottom line. Using Influencer Marketing as a core part of a sales strategy allows companies to move beyond “gut-feel” decisions. This shift ensures that every marketing dollar spent on creators is working toward specific business goals.
Scaling Brand Impact with Creator Data
Large organizations are now looking for ways to run creator campaigns with the same accuracy as any other digital ad. Later’s platform simplifies this by helping brands manage thousands of creators while keeping track of performance metrics.
Furthermore, these tools help businesses save on creator fees while increasing the overall efficiency of their campaigns. Therefore, more enterprises are adopting Influencer Marketing software to stay competitive in a crowded digital landscape.
To support this rapid expansion, the company has also brought on Mohsin Hussain as its new Chief Technology Officer. Hussain will lead the technical team to further innovate the platform’s predictive engines and data capabilities. This move highlights the company’s commitment to staying at the forefront of the creator economy.
“The industry has moved into an era of total accountability. Brands are asking how to run creator marketing with the accuracy of any other performance channel. Our growth reflects how brands think about creator-led campaigns now: from gut-feel to data-driven programs that deliver measurable social revenue at scale,” stated Later CEO Scott Sutton.
“Later is sitting on the world’s richest creator dataset,” said Mohsin Hussain, CTO of Later. “I joined because the data infrastructure we’re building today will shape how brands run creator programs for years to come. I look forward to strengthening our engineering culture and accelerating the innovation behind Later EdgeAI to ensure our technology continues to meet the evolving needs of the world’s favorite brands.”
“Stanley 1913 is constantly looking for ways to connect more authentically with our customers through trusted voices,” said Karla Tafra, Sr. Manager, Influencer and Affiliate at Stanley 1913. “Later gives us the data precision to orchestrate creator-led moments that resonate culturally and deliver the measurable impact our business demands.”
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News Source: PRNewswire.com
