NIQ and Stirista announced a collaboration to develop privacy-safe audience solutions and media planning tools. The partnership also enables new ways to activate advertising campaigns. By combining NIQ’s consumer intelligence with Stirista’s marketing solutions, they aim to improve campaign precision.
Driving Performance with Privacy-Safe Audience Solutions
This partnership gives marketers a way to use modeled intent data and purchase-based insights directly through Stirista’s platform. NIQ provides its aggregated, omni-channel shopper insights, which help Stirista refine its identity-based insights and manage activation workflows.
Josh Pisano, General Manager of Global Media at NIQ, explained the goal:
“Today’s advertisers need to move seamlessly from insight to action without compromising privacy. By combining NIQ’s intelligence with Stirista’s activation platform, we’re enabling brands to plan smarter and activate with greater confidence across the media ecosystem.”
Stirista provides insights on digital media consumption, mobile device usage, and professional status. NIQ uses these to sharpen its audience design and segmentation within its privacy-safe framework. Because of this, marketers can reach audiences across digital, email, and CTV without having to rebuild them across different systems.
Ajay Gupta, Stirista CEO and Founder, added:
“By leveraging NIQ’s purchase-based insights, Stirista can better design audiences and activate them through its platform and partners, particularly for CPG brands. These audiences are informed by consumer purchase insights that complement our modeled intent signals, enabling more effective targeting across programmatic media and targeted email campaigns.”
This effort helps marketers improve their planning and overall performance. Both companies continue to focus on tools that enable these privacy-safe audience solutions to turn data into action.
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News Source: Businesswire.com
