Hyland officially appointed Tracy Roccasalva as its new Chief Marketing Officer to lead global brand strategy. This move comes as the ECM market enters an AI-driven transformation. Roccasalva brings over two decades of enterprise technology experience to the firm. She will focus on scaling growth for the AI-native Content Innovation Cloud. Her leadership supports the transition to the “Agentic Enterprise” category.
The new Chief Marketing Officer previously held leadership roles at VMware and Cisco. She most recently served as Head of Marketing at Ping Identity. Her expertise includes performance marketing and category positioning. Roccasalva will now lead Hyland’s global marketing organization. She aims to help customers scale intelligently through AI-driven work.
Leading the Content-Powered Agentic Enterprise Category
Roccasalva will manage scaling operations across the globe while emphasizing business results. Hyland keeps innovating their technology platform to cater to today’s enterprises. This appointment reflects a commitment to digital transformation and innovation.
Jitesh S. Ghai, CEO at Hyland, praised the new executive.
“Tracy is a proven marketing leader who can shape a category narrative that moves markets and delivers the pipeline discipline to back it up,” Ghai said. “She brings a rare combination of creative thinking and execution rigor, and her ability to scale growth while translating vision into proven results will be instrumental as we lead the content-powered Agentic Enterprise category.”
Roccasalva shared her perspective on the current market shift.
“I’m excited to join Hyland at a critical inflection point, where the market is moving from AI experimentation to real execution,” Roccasalva said. “As an ECM trailblazer, Hyland has a powerful opportunity to lead this era by treating content as the orchestration layer for AI‑driven work, enabling customers to scale intelligently and deliver quantifiable outcomes across their most critical workflows.”
She will use her role as Chief Marketing Officer to sharpen category leadership.
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News Source: PRNewswire.com
