InMobi Advertising has introduced the industry’s first Agentic seller through a strategic partnership with Scope3. The initiative opens premium mobile and connected TV inventory to AI-powered buying agents through a single integration.
The collaboration gives advertisers access to InMobi’s mobile reach and Glance’s first-party audience intelligence. Additionally, the offering connects nearly 2 billion mobile users and more than 300 million active Glance devices worldwide.
The integration operates on AgenticAdvertising.org’s Ad Context Protocol (AdCP). As a result, processes that once required extensive manual setup can now be completed within minutes. Buying agents can submit campaign briefs and receive matched inventory, audience signals, and activation-ready campaign parameters.
For years, premium inventory owners faced a difficult choice. They either entered the programmatic ecosystem and risked commoditization or limited their market reach. However, the rise of AI-driven buying workflows offers a new path forward.
Glance’s lock screen and app-based inventory across mobile and CTV environments remains highly differentiated. Therefore, the new infrastructure helps preserve its unique value while expanding advertiser access.
Partnership Brings Scale and Intelligence Together
The partnership combines significant audience reach with first-party behavioral insights. Consequently, advertisers gain access to premium inventory and audience intelligence through a single AdCP connection.
“There’s a whole category of supply sitting outside the programmatic ecosystem because the auction model is the wrong mechanism for it,” said David Fischer, Global Head of Partnerships, Scope3. “Glance is a good example — their surfaces across mobile and CTV are high-attention, high-intent inventory that lose something fundamental when it gets commoditized. Agentic buying removes that tension. It gives buyers a way to discover and access inventory that was never reachable before, and gives supply owners a path to market that doesn’t require giving up what makes them valuable.”
The agreement also supports InMobi Advertising’s broader Ad Experiences strategy. The company packages inventory, targeting capabilities, and measurement tools into outcome-focused advertising solutions.
“The brands and platforms that move into this infrastructure early will have advantages that compound over time,” said Kunal Nagpal, Chief Business Officer, InMobi Advertising. “Partnering with Scope3 makes every mobile surface a premium destination in the agentic ecosystem — reachable immediately, with real first-party intelligence behind every impression.”
Pilot campaigns are expected to launch in the coming weeks. The rollout marks a major milestone for Agentic Advertising and AI-powered media buying at scale.
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News Source: Businesswire.com
