Athos Commerce introduced its new Intelligent Discovery Platform during Shoptalk Europe. The company developed the AI-powered solution to support evolving e-commerce and agentic commerce experiences.
Athos Commerce Expands AI-Driven Product Discovery Solutions
The Intelligent Discovery Platform combines AI search, merchandising, analytics, personalization, and product feed management within a unified system. Additionally, the platform helps brands improve discoverability, customer engagement, and conversion across digital commerce channels.
Athos Commerce said consumer shopping behavior continues shifting toward AI-powered and conversational commerce experiences. According to the company’s Connected Consumer 2026 report, many consumers now rely on AI tools while making purchase decisions. The Intelligent Discovery Platform also introduces three AI assistants designed for shoppers and ecommerce teams. These tools support conversational product discovery, Generative Engine Optimization, and automated channel management.
Conversational Assistant allows shoppers to search products using text and image-based interactions. Meanwhile, GEO Assistant improves product visibility across AI answer engines, including ChatGPT and Google Gemini. Channel Assistant helps brands optimize feeds across Google Shopping, Meta, TikTok, marketplaces, and retail media channels.
“The rules of product discovery are being rewritten in real time. Consumers no longer move through a predictable funnel from search to site to purchase,” said Chuck Haling, CEO of Athos Commerce. “Discovery now happens everywhere, across AI platforms, social platforms, marketplaces, and mobile experiences. That shift is creating new opportunities for brands to drive conversion and stronger business outcomes across the ecommerce journey. We’ve invested heavily in AI innovation to help our customers adapt faster, deliver more personalized experiences, and stay ahead of where commerce is headed.”
Athos Commerce also expanded its platform with several AI-powered commerce capabilities. The company enhanced AI search to create more conversational shopping experiences across multiple channels. Furthermore, AI recommendation tools now deliver more personalized product suggestions based on shopper intent and behavior.
The platform also strengthens AI data enrichment and AI product bundling capabilities to improve discoverability and increase basket size. In addition, Athos Commerce introduced advanced AI merchandising workflows and automated product AI Product data management across marketplaces and digital channels.
“AI is rapidly reshaping how consumers discover and evaluate products online, making seamless and relevant shopping experiences more important than ever,” said Jack Turner, Head of Digital & E-commerce at Kick Game. “Athos Commerce has helped us deliver more relevant product discovery experiences through personalized product ranking, intelligent merchandising, and greater flexibility in how we curate products across our site. The ability to combine automated recommendations with curated merchandising is particularly valuable in fashion retail, helping us connect customers with the right products while maintaining the brand experience we want to deliver. The new AI-powered capabilities offer us new possibilities to reach shoppers in innovative ways and allow our team to work even faster and smarter.”
“AI is rapidly reshaping how consumers discover and evaluate products online, and brands need more intelligent, connected commerce experiences to keep pace,” said Tim Mawson, Partner Manager at Visualsoft. “Athos Commerce is helping retailers adapt to this shift by bringing together discovery, personalization, merchandising, and product data optimization into a unified platform designed for the future of commerce.”
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News Source: Businesswire.com
