The Trade Desk announced the appointment of Sarah Gavin as Chief Marketing Officer and Executive Vice President. The company confirmed that Gavin will join on June 15. Sarah Gavin will lead global brand strategy, communications, customer marketing, and demand generation initiatives. Additionally, she will help strengthen The Trade Desk’s position in the digital advertising market.
The company stated that Gavin will report directly to CEO and Founder Jeff Green. She will also work from the company’s Bellevue office.
Sarah Gavin Brings Strong Technology Marketing Experience
Before joining The Trade Desk, Gavin served as Chief Communications Officer and Interim Chief Marketing Officer at Zendesk. During her tenure, she supported the company’s transition into an AI-powered customer service business.
Earlier, Gavin led global narrative strategy for Google Cloud. She also spent more than a decade at Expedia Group in senior communications leadership roles.
“The future of advertising will be shaped by marketers who embrace innovation, transparency, and the full potential of the open internet,” said Jeff Green, CEO and Founder of The Trade Desk. “The Trade Desk is uniquely positioned to help lead that future, and Sarah is the right leader to help us tell that story. She combines world-class marketing and communications expertise with a deep understanding of technology and business strategy. I’m excited to welcome Sarah to The Trade Desk as we continue to expand our leadership position and drive real growth for our clients.”
“The Trade Desk has earned the trust of the world’s leading marketers by helping them navigate an increasingly complex advertising landscape,” said Gavin. “What stands out to me is not only the strength of the platform and vision, but the company’s relentless focus on customer success. As both technology and consumer behavior continue to evolve, there is an incredible opportunity to help marketers better understand the value of the open internet and the role The Trade Desk plays in driving growth. I’m thrilled to join Jeff and the team and help amplify that story around the world.”
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News Source: Businesswire.com
