The launch of AI video generation tools is still changing the landscape of digital content marketing, and Cloudinary’s latest product, Image to Video, enables brands to turn approved images into ready-made videos. With this tool, brands can generate engaging video content based on existing images while minimizing the costs of production. Video content is currently one of the most powerful tools for engaging consumers and turning them into buyers. As such, today, many brands aim to develop their video strategy quickly and without extra effort. Nonetheless, video production may require much work and money.
This is why Cloudinary decided to incorporate Image to Video into its platform. As a result, teams can generate, moderate, edit, optimize, and deliver videos within a unified workflow. The solution supports retailers, marketplaces, travel companies, and other organizations that want to increase video output efficiently.
Unlike standalone AI tools, the new capability integrates with Cloudinary’s Digital Asset Management system, Assets. Users can access approved images, generate videos, and automate moderation through Cloudinary Moderation.Furthermore, teams can edit, resize, and crop videos using Cloudinary Video without leaving the platform. Additionally, this solution allows workflow automation using MediaFlows. Moreover, the automated prompt suggestion feature helps users achieve better outcomes while maintaining branding consistency. Finally, automatic moderation helps prevent non-conforming content from being published.
With Cloudinary, brands are able to generate channel-ready videos instantly. Users will also be able to use features like automatic cropping, text overlaying, graphics enhancement, and format optimization according to specific channels, including Web, Mobile, and Social media.
“Video is now table stakes for brands that want to compete online,” said Tali Rosman, Managing Director, Video. “But for many brands and agencies, producing video at scale can be a cost and logistics nightmare putting many at a competitive disadvantage. Image to Video changes that, by transforming a business’s approved image library into an efficient and scalable source of enterprise-ready video – increasing engagement, improving conversion and enriching the user experience.”
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News Source: Businesswire.com
