Sprout Social has expanded its Snapchat Integration, giving brands a more direct way to connect with highly engaged audiences. The new Snapchat Integration allows businesses to plan, schedule, and automatically publish Stories and Spotlights directly from Sprout’s AI-powered Social Intelligence Platform. As a result, marketers can improve content management while maintaining a stronger presence across social channels.
The company announced the expanded Snapchat Integration during the Cannes Lions International Festival of Creativity in Cannes, France. The launch is now available to all Sprout Social customers and supports brands seeking stronger omnichannel marketing strategies. Snapchat continues to attract young consumers through consistent and deliberate engagement. Young consumers use Snapchat more than 30 times per day, on average. Hence, more brands are recognizing the potential value of Snapchat as a place to develop awareness and engage their audience.
The connection allows marketers to post stories and spotlights via the Sprout platform. The Spotlight feature allows brands to connect with new audiences through content discovery algorithms.
“To stay ahead, brands need the infrastructure to show up consistently where their audience’s attention lives, without sacrificing efficiency,” said Scott Morris, Chief Marketing Officer at Sprout Social. “Snapchat offers brands a unique opportunity to build familiarity within highly engaged communities while also reaching new audiences in moments of discovery. By bringing Snapchat publishing directly into Sprout, we are helping to remove workflow complexity and supporting brands in maintaining a consistent presence across both of those dynamics. That combination of sustained connection and expanded reach helps turn attention into meaningful business impact.”
Grace Kao, CMO of Snap Inc., highlighted the growing importance of meaningful consumer engagement.
“As the relationship between brands and consumers becomes increasingly dynamic, marketers need new ways to create meaningful connections at scale. We believe the future belongs to brands that earn attention through creativity and cultural relevance, not interruption,” said Grace Kao, CMO, Snap Inc. “Our partnership with Sprout Social is rooted in that vision, helping marketers build stronger relationships with their audiences and drive long-term business impact.”
New capabilities increase marketing efficiency
The news comes on the heels of Snapchat being integrated into Sprout Social’s Influencer Marketing product, which further strengthens the bond between the two companies. This new integration allows marketers to publish and manage Snapchat Stories and Spotlights as part of their broader social media efforts, all from the Sprout platform. Social teams often find themselves jumping between different tools throughout the day to manage content across multiple platforms. Sprout Social is looking to remove that friction by enabling Snapchat publishing from within its centralized calendar. This, the company says, gives teams a simpler way to organize campaigns and keep a consistent publishing schedule.
The integration also helps address increasing pressure on marketers to deliver content at scale. With automated scheduling and AI-driven content support, brands can accelerate their campaigns from planning to execution, while maintaining message consistency across channels. Another area of focus is creator marketing. With access to Snapchat audience insights, Public Stories and Spotlight performance data, marketers can evaluate potential creator partnerships and find opportunities that align with their campaign goals.
The launch is part of a broader trend in the industry to consolidate content planning, publishing and performance management into one workflow. As brands are spending more dollars on social commerce and creator-led engagement, tools to help make the operations less complex are becoming more and more important. For the launch, Sprout Social CMO Scott Morris and Snap Inc. CMO Grace Kao to participate in exclusive fireside chat at Cannes Lions International Festival of Creativity This session will explore how brands can capture attention on Snapchat and build deeper audience engagement through consistent storytelling.
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News Source: GlobeNewswire.com
