The Power Digital CPG Division President appointment highlights the company’s focus on accelerating vertical growth. Power Digital has named Charlie Chappell as President of the Power Digital CPG division. Power Digital CPG Division President Appointment enhances its domain knowledge and growth model. In addition, the Power Digital CPG Division President Appointment backs up marketing and commerce strategy at an enterprise level.
Mr. Chappell is someone who comes with 25 years of experience working in the consumer goods space. Mr. Chappell worked at The Hershey Company before joining Kraft. At The Hershey Company, he made innovation one of the key drivers of growth for the company. Moreover, he ensured improved performance in media and marketing ROI. He had earlier worked for 12 years at Procter & Gamble.
“CPG brands want two things from a growth partner: practitioners who understand the levers that actually move the business, and a team that has lived inside the category,” said Jeff Mason, CEO of Power Digital. “Charlie has sat in the seat our clients sit in. He has built innovation engines, managed hundreds of millions in media, and driven measurable growth at the highest level of the industry. That perspective is exactly what our CPG division needs to reach the next level.”
Strengthening CPG Growth Strategy and Market Expertise
In this position, Chappell will lead on how Power Digital collaborates with the CPG brands. He will assist in connecting the dots between marketing efforts and overall business success. In turn, this will ensure that clients benefit from better strategies for their growth. Moreover, this will boost Power Digital’s reputation as a growth partner.
The CPG industry experiences increasing costs related to acquisitions and complicated retail landscapes. As a result, brand owners need performance-driven success and effective spend management. This company keeps investing in vertical specialization in order to solve these problems. Moreover, Power Digital uses a business model that integrates data, media, and commerce.
“Most agencies are built to execute. Power Digital is built to grow businesses. That distinction matters enormously in CPG, where the complexity of the category demands a partner that thinks like an operator, not just a marketer,” said Chappell. “Over the past 25 years, I’ve learned that sustainable growth rarely comes from optimizing one function in isolation. It comes from connecting brand, creative, media, commerce, innovation, and data around the outcomes that matter most to the business. That’s what drew me to Power Digital and the opportunity to help more brands unlock their next stage of growth.”
“Charlie brings something that is genuinely rare in this industry: the ability to understand a brand’s business from the inside and translate that into a growth strategy,” said Samantha Kress, Chief Client Officer at Power Digital. “His depth of knowledge in the CPG space as well as his brand side experience will be a value driver for how we deliver for our clients and allow us to level up our consultative skills within the team to drive better client business growth.”
The expansion of Power Digital’s vertical division structure continues even further in other sectors. In recent times, it created a healthcare division following the acquisition of Cardinal Digital Marketing. It means that the CPG division continues its focus on categories.
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News Source: Businesswire.com
