Zefr has expanded its brand safety solutions across Türkiye, the GCC and Egypt through new strategic partnerships with Black C Media and RedC Media. The collaboration will help regional advertisers and agencies access AI-powered content intelligence, brand safety and suitability solutions.
The partnership strengthens Zefr’s presence in important digital markets. Moreover, it combines advanced technology with regional expertise to support brands across diverse advertising environments.
Black C Media will become the official partner for the platform in Türkiye. Meanwhile, RedC Media will support the GCC region, including Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Bahrain and Oman. The partnership will also cover Egypt.
“Türkiye, GCC and Egypt are not only fast-growing digital markets, they are culturally rich and highly nuanced regions where local context and cultural sensitivity are everything. We are proud to partner with Black C Media and RedC Media to bring Zefr’s patented content intelligence to advertisers and agencies in the region. Together, we’re enabling brands to activate on YouTube and across social platforms with a video-level precision and relevance so every dollar works harder,” said Alexandra Kondrashtina, MENA Commercial Lead at Zefr.
AI-Powered Brand Safety Solutions Enhance Digital Advertising
Working together, the two firms will provide advertisers with better access to contextual and suitability services for YouTube. The two firms will also provide support in sales locally, activation of campaigns, and strategic counsel as well. They will do this through taking into consideration the languages in different regions such as Turkish, Arabic, and English. The brand safety solutions utilize artificial intelligence that enable advertisers to make informed decisions on video and social media buying.
“In Türkiye, brands’ sensitivity to high-risk and unsafe content has never been higher, and YouTube where thousands of videos are uploaded every day is the country’s largest media platform.
“Zefr’s suitability layer, which processes every frame with AI, finds the most relevant context for each brand within this massive content flow while helping brands avoid unsuitable or high-risk ad environments. We at Black C Media are proud to bring this new capability to the Turkish advertising market.
“From now on, brands on YouTube will be able to reach their audiences at the right moment and in the right context while helping direct investment toward quality content and creators,” said Cengiz Coşkun, Managing Director, Black C Media Türkiye.
At YouTube, the platform was the first third-party integration solution to receive accreditation from the Media Rating Council (MRC). This is about the accreditation of content level brand safety and suitability tagging and measurement. Also, the platform assists global brands in understanding how their ads have been placed.
“In the GCC, where YouTube consumption is exceptional users spend more than 60 minutes daily with a penetration of 94%+ however, scale alone is not enough. In today’s complex social media environment filled with controversial & misinformative content, brands need quality scale placements that protect suitability, build affinity, and drive real ROI.
“At Red C, we are proud to partner with Zefr, to help GCC brands deliver ads in brand safe and suitable environments, ensuring every social media impression delivers real measurable business outcomes,” said Taher Jawadwala, Country Manager, Red C Media.
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News Source: Businesswire.com
