ZoomInfo, the all-in-one AI GTM platform, is helping SpringDB transform how high-growth companies manage their sales and marketing data. SpringDB reports that its clients achieve 2X to 3X higher campaign conversions after data improvement projects.
Founded in 2018, SpringDB is a go-to-market consulting firm that assists B2B businesses to enhance their revenue models. It concentrates on building the quality data infrastructure required by the sales and marketing departments. Hence, the clients have experienced increased deal sizes and decreased customer attrition.
As per SpringDB, their campaigns have seen an increase of 30% to 50% in the average deal size. In addition to this, SpringDB has experienced 20% to 40% reduction in the customer churn rate. Despite this, there are many firms that are finding it difficult to maintain proper customer data. This is because SpringDB starts off every campaign with a data audit.
SpringDB Improves Data Quality Through ZoomInfo Solutions
Furthermore, SpringDB has discovered major data challenges inside high-growth companies. In one case, a database containing one million records had only 30% of profiles with job titles. Therefore, the actual usable data was much smaller.
The issues with poor data quality also come with risks of noncompliance. Contacts who have opted out will be able to receive communications because of duplicate entries. Another problem is that people do not take responsibility for data issues. SpringDB solves this issue using its advanced data intelligence platform. The first thing it does is analyze data health and improve the records.
Next, SpringDB brings alignment between sales, marketing, and operations via a common data layer. It includes technographics, purchase signals, and venture capital. Further, there is prospecting with the help of AI, allowing sales teams to identify high-value opportunities. “Think about ZoomInfo as a platform, not just a tool for your team, and you will see ten times more value out of it,” says SpringDB.
In addition, SpringDB claims that the database’s usability has been improved by 300% using their approach. The corporation links this development to better cleanliness, connectivity, and actionability of the data. Lastly, SpringDB remains focused on continuing with the adoption of the platform’s newest capabilities. This includes AI-powered workflow automation and shared workspaces.
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News Source: Businesswire.com
