Newgen Software Recognized as Notable Vendor in Forrester’s The Digital Process Automation Software Landscape, Q3 2026 Report. The report was authored by Vice President and Principal Analyst Craig Le Clair.
The report profiles 39 vendors active in the digital process automation (DPA) market. Forrester describes DPA as platforms that use advanced programming principles to build process applications.
This includes principles like modeling, orchestration, dynamic case management, and AI-led support. Thus, the report provides its users with a broader perspective of the changing DPA market.
AI Propels the Digital Process Automation Market
Forrester is finding an “automation imperative” developing in organizations. Growing excitement about AI is leading to an increase in enterprise automation.
At the same time, companies are widening their automation strategies to include multiple workflows. The report said 54 percent of automation decision makers see the change as necessary.
These organizations want to move more to end-to-end automation.” Most previous automation programs were mainly about workflows and single tasks.
Agentic execution is the big trend in the market, says Forrester. It considers agentic execution as AI agents that generate work patterns based on context and changing conditions, alongside fixed workflows.
But enterprises still have hurdles to leap when extending AI-enabled automation. Taking projects from pilot to production is a challenge for many organizations.
Multisystem integration gaps will delay deployment of these. Breakdowns in human interaction can also give rise to operational difficulties.
Moreover, regulatory compliance is still a major concern for enterprises. These challenges can be compounded as organizations extend automation across multiple business systems.
For prospects assessing DPA vendors, Forrester’s Landscape data provides a comparative framework. The report identifies the geographic and industry markets in which Newgen operates.
Forrester’s geographic coverage for Newgen is North America, EMEA and APAC. The report also highlights some sectors in which Newgen has a strategic focus.
These are financial services and insurance, government and public sector, and healthcare. Newgen believes these sectors are under intense regulatory scrutiny.
They also include long-standing case management requirements. So, deployment flexibility may still matter for organizations in these regulated markets.
Newgen offers various deployment models
The report named Newgen as a vendor offering all three major deployment models. These models include hosted/private SaaS, multitenant SaaS, and on-premises.
This flexibility can be good for prospects with varying infrastructure and compliance requirements.” Single architecture may not be the deployment option for regulated organizations.
Meanwhile, DPA vendors continue to work to meet a number of core use cases across enterprises. Business workflow and department automation are the use cases.
They also include employee support and end-user automation bots. Another segment of the market covered is endpoint orchestration.
DPA applications that are also important include incident and service request case management. These capabilities together enable broader enterprise process automation initiatives.
Participating vendors were also asked to identify up to three extended use cases. Vendors chose areas that matched their strategic priorities.
Newgen picked AI agent industry outcomes, customer self-service, and document automation as the areas that best represent Newgen’s approach to the changing enterprise automation needs.
The company believes these use cases can help prospects compare vendors to their own priorities. The approach also helps organizations build broader digital transformation strategies.
Commenting on the recognition, Runki Goswami, CMO, Newgen Software, said: “AI is redefining the enterprise, shifting the focus from automating individual tasks to orchestrating intelligence across the business. Organizations are increasingly looking for unified platforms that seamlessly connect processes, content, communications, and AI to drive faster decisions, operational resilience, and superior customer experiences. To us, Forrester’s The Digital Process Automation Software Landscape, Q3 2026, reflects this market evolution, where integrated digital process automation platforms are becoming central to enterprise transformation. As businesses navigate growing complexity and rising expectations, the ability to unify workflows, information, and AI into a single intelligent operating model will be a defining competitive advantage. We are pleased to see our vision of orchestrating intelligent enterprises reflected in this recognition and remain committed to helping customers accelerate innovation and achieve meaningful business outcomes.”
Newgen Links AI With Enterprise Transformation
The report also highlights another development for organizations comparing DPA platforms. Forrester identifies adaptive process orchestration (APO) as DPA’s “top disruptor.”
APO is emerging as an alternative to traditional orchestration approaches. The technology targets conventional orchestration logic through more adaptive process management.
According to Forrester, visual process design is increasingly moving toward plain-language agent instructions. This development differs from conventional workflow-based process design.
As both categories develop, their capabilities could increasingly overlap. Forrester expects feature overlap between DPA and APO to continue growing.
Therefore, organizations evaluating automation platforms need to consider this evolution. Buyers should assess both current requirements and longer-term platform strategies.
The changing market also highlights the growing role of AI-powered automation, business process automation, and intelligent process automation.
For enterprises, these developments can influence future technology decisions. Organizations may increasingly prioritize platforms that combine workflows, AI, content, and process orchestration.
Newgen’s recognition places the company within this evolving digital process automation landscape. It also reflects the industry’s broader shift toward intelligent and integrated enterprise automation.
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News Source: PRNewswire.com
