AlarMax Distributors has appointed Katie Frogge as its first Director of Marketing and Vendor Programs. The company provides security solutions across its national wholesale distribution network.
This newly added position is an indicator that AlarMax continues to invest in its employees as well as manufacturer partnerships. This position will help in achieving the company’s growth strategy by working through its increasing branches. In this new position, Katie will handle the partnership between AlarMax and its manufacturer marketing partners.
Moreover, Katie Frogge will be responsible for managing marketing development funds, co-marketing programs, and industry events. Katie will head a team whose core responsibility will include coming up with programs that attract leads. In addition, these programs will improve vendor relations and will contribute to increasing revenues. Moreover, Katie will be instrumental in positioning marketing as an important pillar of overall company performance. Katie is a seasoned professional with more than 11 years of experience in developing teams and growing businesses.
Strengthening Vendor Partnerships and Marketing
Most recently, she has managed an Account Management team managing a multi-million dollar ARR portfolio consisting of over 150 customers. Furthermore, she was Product Owner for a SaaS-based reputation management platform. Katie has collaborated with custom integrators for four and a half years. She improves marketing efficiency, customer experience, and measurable business results.
“We are thrilled to welcome Katie to AlarMax in this critical new role,” said Jessey Appel, Vice President of Marketing at AlarMax. “Our manufacturer partners are essential to AlarMax’s success, and Katie’s track record of building high-performing teams and strengthening relationships between sales, marketing, and customer success makes her exactly the right leader to strengthen those partnerships. She will help us turn vendor investments into measurable results for our partners, our branches, and the customers we serve.”
Katie Frogge has always ensured that the sales, marketing, and customer success teams have been connected to each other. Her focus is always on the customer experience and long-term value for partners. Leadership experience that Katie has includes talent management and high-performing teams. She has developed a leadership program with an emphasis on consultative selling and executive communication. Furthermore, she has worked with executives on customer experience and product innovations.
This move takes place amid continued investments by AlarMax in areas such as leadership, technology, and infrastructure. The firm is committed to promoting sustainable growth through the above investments. Creation of this role for AlarMax means that it has decided to prioritize vendor collaboration. Marketing initiatives should also be capable of generating revenues as a way of adding value. It is possible that the move would benefit clients through increased vendor programs and support.
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News Source: PRNewswire.com
