Matter has launched its Review Visibility Management service to help brands improve online visibility. The new offering focuses on search, social, and AI-driven discovery.
Matter is a highly awarded tech PR agency that offers B2B services and is complemented by its marketing and creative services. It has designed the service since the impact of online reviews has increased tremendously. Presently, customer reviews affect how people perceive a business on digital platforms.
As noted by Matter, up to 96 percent of customers verify the reviews before they make the first purchase from a business. This means that the new tool will enable organizations to measure customer advocacy and online sentiment for their business.
“Reputation will always be the foundation for any healthy brand,” said Mandy Mladenoff, President of Matter. “What’s changed is that trust is now earned through the voices of customers whose word-of-mouth can reach anyone seeking validation on buyer decisions with your business.”
Building Brand Trust Through Online Reviews
The Matter service will push brands to create real customer reviews on Google, Facebook, and other sites. This way, companies will be able to improve their reputation and gain more customer trust. In addition, the Matter service will convert customer advocacy into reputation insights. The service will help companies whose teams lack time to manage the review process continuously.
In addition to this, AI assistants and search engines are increasingly helping companies reach their prospective customers. Hence, legitimate review programs can help companies become visible.
“The surest way to fail in review management is to do nothing at all,” said Jeff Tahnk, General Manager of Strategy & Integrated Marketing at Matter. “The most trusted brands actively cultivate authentic reviews because they know trust is built over time and increasingly influences how they’re discovered by both buyers and AI-powered search experiences.”
Review Visibility Management will play a key role for Matter in dealing with the evolving world of discovery. It revolves around managing the reputation of brands, advocating for customers, and managing visibility online. With the advent of online reviews influencing purchase decisions, companies are finding it necessary to manage their reputations.
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News Source: Businesswire.com
