Braze has been named a Leader in the inaugural 2026 Gartner Magic Quadrant for Email Marketing Platforms. The recognition highlights the company’s position in email marketing platforms and customer engagement technology.
Additionally, Braze secured first place across all three use cases in Gartner’s 2026 Critical Capabilities report. The company received the following scores:
- Promotional Messaging: 4.34/5
- Triggered Messaging: 4.38/5
- Post-Purchase Messaging: 4.38/5
Email marketing continues to be significant in the building of client relationships. Nonetheless, there is a need for marketers to provide information that is relevant while being consistent in the process.
Braze concentrates on assisting companies with improving the results of their email campaigns by utilizing real-time customer information and artificial intelligence technology. Some of the major clients of Braze include Panera Bread, KFC, DraftKings, and e.l.f. Cosmetics.
“Email earns its place in a customer’s inbox when it is useful to that individual,” said Astha Malik, Chief Business Officer, Braze. “That takes an understanding of what the customer needs and how their relationship with the brand is changing, including what happens beyond email. We believe this recognition reflects our commitment to giving marketers the tools to act on that understanding, with AI helping them bring more ambitious ideas to life and deliver measurable value for their customers and their businesses.”
Braze Expands AI-Powered Email Marketing Capabilities
Email marketing is incorporated into Braze’s unified customer engagement platform. Marketers have the ability to orchestrate campaigns through mobile, web, and other forms of messaging. In addition to this, teams can leverage customer actions to customize the emails as well as deliver them at specific times.
The platform contains multiple features that leverage the power of AI. These include BrazeAI Operator™ that assists marketers in creating and testing personalization flows and BrazeAI Agent Console™ that embeds AI agents in customer journeys to deliver personalized content to customers.
In addition to this, BrazeAI Decisioning Studio™ also helps in choosing relevant experiences for individual customers. Templates, content blocks, and native translations facilitate global marketing campaigns.
Customers Report Measurable Campaign Improvements
Several Braze customers have reported improvements through personalized email campaigns.
Personalized emails for Luxury Escapes from membership details via Braze Catalogs. This campaign has resulted in a 10% increase in newsletter click-through rates and has been able to achieve 142% of its membership signup goals in its first month.
Likewise, Cleo utilized BrazeAI Operator™ for building and testing its personalized welcome campaign. The revamped campaign witnessed an 81% decrease in unsubscribes while achieving a 284% increase in app opens.
Dayuse implemented BrazeAI Agent Console™ for custom, multilingual email content that leveraged customer preferences and booking data. After implementing this technology, Dayuse saw an extra 23% lift in its repeat bookings campaign.
This year, Braze was also honored as a Leader in Gartner’s 2026 Magic Quadrant for Multichannel Marketing Hubs, which is Braze’s fourth year running to receive the designation. The company feels that the awards reflect the importance of integrating email marketing into wider customer engagement tactics.
Gartner Report References
- Gartner, Magic Quadrant for Email Marketing Platforms, Matt Moorut, Alan Lopez, and Noam Dorros, October 29, 2026.
- Gartner, Critical Capabilities for Email Marketing Platforms, Alan Lopez, Matt Moorut, and Noam Dorros, October 29, 2026.
Gartner and Magic Quadrant are trademarks of Gartner, Inc., and its affiliates. The research firm does not endorse companies, vendors, products, or services featured in its publications.
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News Source: Businesswire.com
