Attio, an AI-native CRM platform, secured $52 million in Series B funding to scale go-to-market solutions. GV (Google Ventures) led the round, with backing from Redpoint Ventures, Balderton Capital, Point Nine, and 01A. This brings Attio’s total funding to $116 million.

The company plans to accelerate its mission of building the first AI-native CRM for modern go-to-market teams. The platform empowers businesses to design customer systems tailored to their workflows, ensuring scalability and flexibility.

CEO and co-founder Nicolas Sharp emphasized CRM’s evolution. He said legacy tools hold businesses back, while AI-native CRM provides faster insights, actionable intelligence, and unmatched adaptability.

Since launching two years ago, Attio has gained over 5,000 customers. Clients include Lovable, Granola, Modal, and Replicate. The company expects to quadruple ARR this year.

Shaping the Future of CRM

CRM remains central to B2B software. However, outdated systems force teams to rely on fragmented integrations and costly add-ons. AI is reshaping the CRM market by exposing these limitations. Legacy CRMs depend on static workflows and manual data entry. By contrast, AI-native CRM integrates intelligence into its core architecture, removing structural constraints. This shift allows go-to-market builders to move faster, design freely, and scale effectively.

Attio CTO Alexander Christie stressed the importance of AI-native design. He explained that bolting AI onto legacy foundations creates inefficiency. Instead, Attio’s architecture enables true extensibility, autonomy, and scalability.

The Primitives of AI-Native CRM

Attio’s platform relies on AI-native building blocks. These include native data ingestion, intelligent workflows, programmable surfaces, agent collaboration, granular permissions, and predictive intelligence.

Customers are already leveraging these features. For example, real-time data unification enhances accuracy, while intelligent workflows automate complex processes. The App SDK allows companies to build applications directly inside the CRM.

Attio is expanding agent collaboration and advanced permission features. These updates will further strengthen automation, scalability, and adaptability for go-to-market teams.

Next Growth Phase

The Series B funding will drive rapid product development and engineering investment. Attio aims to deliver advanced AI-native capabilities, including predictive intelligence and agent collaboration.

On the go-to-market side, the company will target modern GTM builders. The platform gives them freedom to build, customize, and deploy tools without vendor delays.

GV General Partner Michael McBride, former GitLab CRO, joins Attio’s board. He highlighted Attio’s AI-native foundation as the future of CRM and go-to-market software.

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News Source: Prnewswire.com