Aurasell has launched the world’s first AI-native CRM platform, designed to revolutionize go-to-market software with intelligent automation and unified workflows. For over two decades, a few cloud giants dominated CRM and GTM SaaS. However, innovation stalled, leaving businesses dependent on outdated, bloated systems.   As a result, companies faced rising costs, tool sprawl, and fragmented data across multiple disconnected products.

Just as cloud computing disrupted on-premise software, AI-native platforms are now disrupting traditional cloud CRMs. Aurasell is pioneering this shift by integrating customer profiles, buyer personas, forecasting, conversation intelligence, and agentic workflows into one platform. The AI-native CRM enables organizations to prospect, sell, and operate more efficiently. By combining automation with enriched data models, Aurasell helps teams move seamlessly from contact to contract.

Industry Leaders Support the AI-Native Shift

Jason Eubanks, CEO and founder of Aurasell, highlighted the problem with legacy systems. He noted CROs are forced to act as CIOs, struggling with outdated software that is expensive and fragmented. “Aurasell is an AI-native platform born out of necessity,” Eubanks said. He emphasized its ability to replace outdated CRMs with modern, intelligent solutions that simplify workflows. Co-founders Jason Eubanks and CTO Srinivas Bandi previously worked at VMware, Nutanix, Meraki, Twilio, and Harness.  Their experience exposed the inefficiencies of legacy GTM tools, motivating them to eliminate productivity-killing tool sprawl. Aurasell’s unified intelligent platform replaces more than a dozen disjointed products. It brings humans and AI agents together to execute GTM workflows in seamless harmony.

$30 Million Seed Funding Fuels Launch

The company secured $30 million in Seed funding from N47, Menlo Ventures, and Unusual Ventures. This investment will accelerate Aurasell’s growth and strengthen its position as a leader in AI-native CRM solutions. Lak Ananth, CEO of N47, praised Aurasell’s clean-sheet approach. He noted established players are retrofitting AI into outdated architectures, while Aurasell reimagines CRM from the ground up. “We invested because the timing is right,” Ananth said. “Jason and Srinivas have the expertise to build a platform that makes current CRM systems feel like relics.” Aurasell’s AI-native CRM platform is now available for businesses worldwide.

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News Source: Globenewswire.com