News and Community

Direct Line, New Cmo

January 30, 2025

Direct Line Recruiting New CMO as Samuel Day Departs

Anthony Katsur, Digital Advertising, Iab Tech Lab, Post-cookie Era, Third-party Cookies

January 29, 2025

What Happened to the Post-Cookie Era? Insights from IAB’s Katsur

Generative Ai

January 29, 2025

Marketers’ Generative AI Adoption Shows Surprising Gaps

Customer Journey, Digital Marketing, Online Conversions, User Experience

January 29, 2025

Businesses Pay More for Online Customers but See Conversion Drop

Advertising, Google, Marketing Mix Model, Meridian, Open-source Tools

January 29, 2025

Google Launches Open-Source “Meridian” Marketing Mix Model

Google Updates

January 28, 2025

Google Updates Search Quality Rater Guidelines: Key Changes

Deepseek-r1

January 28, 2025

DeepSeek-R1: The Open-Source AI Taking on ChatGPT in 2025

System Works, Youtube’s Recommendation

January 28, 2025

How YouTube’s Recommendation System Works in 2025: Key Insights

Alt Text, Seo Decision

January 28, 2025

Google Clarifies Alt Text is Not Primarily an SEO Decision