LinkedIn has introduced a new suite of video advertising formats designed to help B2B marketers grab attention quickly and engage decision-makers across multiple platforms.
Among the key updates is First Impression Ads, a full-screen vertical video that ensures a brand’s message is the first ad users see each day—ideal for product launches or major announcements. Another addition, Reserved Ads, allows marketers to secure top placement in users’ feeds for various Sponsored Content types, including Thought Leader Ads and Document Ads.
The platform is also expanding Connected TV (CTV) Ads across the U.S. and Canada. Notable updates include the addition of Paramount to CTV Select for access to premium streaming content, integration with Innovid for smoother asset management through VAST tag support, and improved reach and insights to target professional audiences beyond the LinkedIn platform.
Further enhancing video campaign capabilities, LinkedIn has partnered with Adobe Express. Marketers can now create and export LinkedIn-optimized video ads directly through Adobe’s platform using customizable templates.
LinkedIn’s research reveals a shift in B2B advertising preferences. While traditional approaches still appeal to leadership, 91% of marketers report struggling to cut through digital noise—fueling a move toward creative, video-led strategies.
With these tools, LinkedIn aims to equip B2B advertisers with more impactful ways to capture attention and drive results in a crowded digital landscape.
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News Source: SearchEngineLand.com
