DoorDash Ads is launching a new suite of tools today. The launch transforms the company into a Global Commerce Media Platform. These tools span ad formats, offsite reach, and campaign automation. This suite also adds new measurement tools. The updates help merchants drive more sales. They help brands reach new consumers. Every advertiser gets a clearer view of campaign performance.
Toby Espinosa, VP of Ads at DoorDash, explained the unique platform benefits.
“Consumers come to DoorDash ready to buy, and that’s a fundamentally different opportunity for advertisers than most platforms can offer. Every order starts with an occasion, a Friday night, a birthday, a last-minute grocery run. We’ve built a platform around those moments, and now we can help businesses of every size reach consumers in them and measure what’s working.”
The international reach helps global brands market effectively. Across DoorDash, Wolt, and Deliveroo, the platforms support more than 400,000 advertisers.
PepsiCo shared positive feedback about the platform scale.
“DoorDash, Wolt, and Deliveroo have become important partners in how we bring our brands to market. Their reach allows us to execute across regions while staying closely connected to local consumers.”
Driving Sales with New Premium Ad Formats
A new Spotlight ad format is available with premium homepage placement. It gets twice the clicks compared to regular banners. First-time customers are huge too; they represent more than 20% of restaurant sales and over 36% for CPG brands.
Advertisers use Symbiosys to reach consumers across shopping channels. Symbiosys is an official DoorDash company. It powers onsite and offsite media across the Americas, EMEA, and APAC. Media dollars through Symbiosys have nearly doubled since the 2025 acquisition. Dollar General uses it to activate campaigns on Meta. The company also supports unified Sponsored Product Ad campaigns. This technology empowers the Global Commerce Media Platform.
The Magnum Ice Cream Company activated the full social channel suite. Magnum used first-party data to reach buyers. The campaign delivered an 85 percent increase in new consumers.
A new partnership with LiveRamp enables privacy-centric measurement. A leading CPG brand tested four portfolio brands. Nearly 100 percent of reached consumers were completely new. A national restaurant chain found that 81 percent of engaging customers were exclusive to DoorDash.
Furthermore, enhanced Smart Campaigns support buy one, get one free promotions. Pubbelly Sushi generated over $300,000 in sales using this tool. They tracked 4,500 orders over nine months. They returned more than four dollars for every dollar spent. Auto-bidding now supports a minimum return on ad spend. More than 95 percent of tested campaigns exceeded the minimum ROAS. Brands find massive success on this Global Commerce Media Platform.
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News Source: Businesswire.com
