ChatGPT Search adds shopping, WhatsApp integration, and improved citations. Memory integration is coming soon.
- ChatGPT now offers shopping features to all users.
- The AI search tool has expanded to WhatsApp.
- ChatGPT Search now provides multiple sources for fact verification.
OpenAI has added several new features to ChatGPT’s search tool. You can now shop for products, search through WhatsApp, and see improved source citations.
These updates build upon the real-time search features introduced in October, demonstrating OpenAI’s increasing challenge to Google and other search engines.
New Shopping Features Now Available
The most significant addition in today’s update is shopping functionality.
You can search for products, compare options, and buy items directly through ChatGPT. OpenAI clarifies that product results aren’t ads, they’re chosen organically.
The tool will offer product suggestions based on your current conversation and past chats, as well as your previous pictures, prices, and reviews.
See an example of the experience in the screenshot below:

The shopping features are now available to all users (Plus, Pro, Free, and even those not logged in) wherever ChatGPT is offered.
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Source: https://www.searchenginejournal.com/chatgpt-adds-shopping-whatsapp-search-improved-citations/545525/