Clear Channel Outdoor Unveils Inflight Insights™ for Real-Time OOH Campaign Data
Clear Channel Outdoor (CCO) has introduced Inflight Insights™, an industry-first OOH campaign measurement solution that delivers real-time performance insights while ads are live. With this innovation, brands can now track store visits, audience behaviors, and travel patterns during campaigns, not after completion.
The launch makes CCO the first OOH media provider to offer advertisers actionable insights mid-campaign. This capability allows marketers to optimize creative strategies, expand targeting, and maximize campaign performance while their ads are in market.
Real-Time OOH Data Comparable to Digital Media
CCO developed Inflight Insights™ using its RADAR® data platform, enabling advertisers to measure campaign performance with depth similar to digital channels. Over the past two years, CCO has tested more than 100 campaigns to refine this solution. Advertisers can now receive weekly reports showing how OOH campaigns influence foot traffic and brand outcomes.
Dan Levi, CMO of CCO, said, “Marketers no longer need to wait weeks for results. With Inflight Insights, we deliver timely, actionable data that empowers advertisers to adjust strategies in real time.”
Driving Growth for Local and National Brands
Inflight Insights™ is designed for both large enterprises and local advertisers. Ginny Deitchler, SVP of Strategic Growth & Partnerships at ODN, noted, “This solution is a game changer for local businesses like car dealerships, restaurants, and pharmacies. They can see how ads drive store visits and optimize campaigns mid-flight.”
The tool provides weekly updates on when audiences visit, how far they travel, and which ad exposures generate the strongest response. Advertisers can then collaborate with CCO sales teams to apply insights, enhance targeting, and boost campaign ROI.
Enhancing OOH’s Role in a Data-Led Ecosystem
According to a recent Kantar study, OOH outperforms digital media and CTV in building purchase intent and brand metrics. CCO’s Inflight Insights™ strengthens this advantage by giving advertisers control over campaign outcomes.
As part of its consultative approach, CCO provides weekly insight discussions, followed by post-campaign reports. These help advertisers refine creative, improve audience targeting, and prepare stronger future campaigns.
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News Source: Prnewswire.com