Growth in consumer tech will reset in 2026 as demand shifts to Europe and MEA markets. This may mean slowing growth in these traditional markets, with new regions taking over and eventually gaining momentum. This shift will indicate changing priorities for both manufacturers and retailers, adaptation to regional preferences, and supply chain dynamics. The report showed that Europe and MEA will drive sales of consumer electronics in the coming year. While North America and the Asia-Pacific will put up stable and moderate growth. Therefore, based on the outcome, product launches and strategies for marketing also change.
“In 2025, global Consumer Tech & Durable goods purchases grew by a solid 3%. Growth is expected to slow in 2026, but most regions should remain stable or see modest gains. The exception is China, where elevated baselines are from recent trade-in policies. Will weigh on performance,” said Julian Baldwin, President of Tech & Durables at NIQ. “Looking ahead, the next phase of growth will rely less on broad market recovery. More on how effectively brands tailor innovation, pricing, and features to meet local consumer expectations.”
“Despite easing inflation and resilient demand in many regions, risks from tariffs remain. Supply chain disruptions persist,” said Steve Koenig, Vice President of Research, Consumer Technology Association. Consumers remain value-driven but are prepared to spend where they see compelling product features. Built-in Artificial Intelligence continues to present a strong opportunity as a product differentiator. But adoption will depend on clear use cases that illustrate direct benefits and ROI.”
Regional Focus and Opportunities in Consumer Tech
The consumer tech industry in Europe is growing primarily in smart home devices, mobile gadgets, and personal electronics sectors. Similarly, in the Middle East and Africa (MEA), consumer tech growth focuses on digital devices and cloud-connected solutions across industries. Thus, companies that target such regions have the ability to take advantage of the opportunities that arise in the markets. Furthermore, improving supply chain management and logistics will form the backbone for the development of the industry. Thus, companies are investing in the development of such infrastructure in the regions. Finally, development in the industry in 2026 will indicate a shift in the markets. Keywords that are currently trending in the industry include smart home technology, AI-enabled devices, wearable technology, and mobile computing.
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News Source: Businesswire.com
