A report finds organic traffic is declining, costs are rising, and user frustrations are growing, forcing marketers to prioritize retention.

New data shows what many marketers already suspect: it’s getting harder and more expensive to convert online visitors.

A study of 90 billion sessions shows organic traffic is down from last year, pushing more brands toward paid channels to make up the difference.

This information comes from Contentsquare’s Digital Experience Benchmark Report, which examines changes in traffic patterns and highlights growing user frustrations.

Key Trends Shaping Today’s Digital Experience

1. Increasing Traffic Costs

Global website traffic dropped by 3.3% year-over-year (YoY), forcing brands to depend more on paid ads.

Paid sources now account for 39% of all traffic, a 5.6% increase. Organic and direct traffic fell by 5.7%.

With digital ad spending rising by 13.2%, the average cost per visit increased by 9% compared to last year and by 19% over two years.

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Source : https://www.searchenginejournal.com/digital-ads-cost-19-more-convert-less-user-frustration-to-blame/539025/