ECI Software Solutions launched an AI-based Homebuilder Sales and Marketing Suite for home builders across the country to enable them to quickly convert leads into signed contracts. The solution integrates Lasso CRM, LotVue, Insearch, and AvidCX into a single solution for digital sales management. This all-in-one residential sales technology platform helps builders manage leads, automate marketing, and connect with customers more easily.
Taking Care of What Today’s Buyers Want
Today’s buyers expect quick answers across all sales interactions. They also demand personalized communication online and offline. Clear information remains essential throughout the buying journey. However, disconnected systems reduce visibility, delay follow-ups, and weaken buyer interest in purchasing a home. Therefore, ECI Software Solutions developed this software suite to integrate all workflows and eliminate operational inefficiencies. The system enables sales teams to track communities, lot availability, pricing updates, and buyer interactions in real time.
AI-Driven Insights and Workflow Automation
The AI-driven tools enable sentiment analysis, prospect prioritization, and suggestions for actions that lead to better engagement results. Salespeople automate their work and engage in relevant conversations that move deals towards reaching a signed agreement.
“As buyer behavior continues to evolve, sales and marketing teams need systems that reflect how homes are actually sold; as opposed to idealized, linear funnels,” said Scott Duman. “The Homebuilder Sales & Marketing Suite is purpose-built to support real-world homebuilding sales workflows with real-time visibility into communities, lots, plans, and availability without requiring manual updates from sales teams. It equips online sales consultants and onsite reps with workflow-driven tools that support faster response times, structured follow-up, and clearer handoffs,” said Duman.
Ultimately, ECI Software Solutions empowers residential builders to convert interest into contracts through intelligent automation and connected digital workflows.
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News Source: Businesswire.com
