Entravision leadership promotions are reshaping the company’s US media business strategy. The global media and advertising technology company announced three key leadership appointments to support growth. The Entravision leadership promotions include new roles for Maria Martinez-Guzman, Eduardo Maytorena, and Winter Horton. These leaders will strengthen audience engagement, advertising sales, and operational innovation. Entravision revealed that the appointments support its long-term strategy. The company continues to focus on Latino audiences and modern media operations.
The new appointments include:
- Maria Martinez-Guzman as President of Entravision Media
- Eduardo Maytorena as President of Entravision Audio
- Winter Horton as Chief Revenue Officer
All three executives will report directly to Chief Executive Officer Michael Christenson.
“These promotions align our leadership with our core objectives: serve our Latino audience and advertisers, lead with sales, and modernize our operations,” said Christenson. “Maria, Eduardo and Winter are experienced leaders who will deliver on audience, client and revenue growth.”
Maria Martinez-Guzman to Lead Video and Television Strategy
Maria Martinez-Guzman will oversee television and digital video programming. She will also manage local television sales and national advertising operations. Martinez-Guzman started her career in Entravision’s McAllen office. However, she later spent twenty years at Univision. During that time, she served as Executive Vice President of News.
“I am honored and excited to step into this role,” said Martinez-Guzman. “Video has always been at the heart of my career. It’s how we inform, tell stories, and build trust. I look forward to working with our talented team to position Entravision as a leader in broadcast and streaming video.”
Eduardo Maytorena to Drive Audio Platform Expansion
Eduardo Maytorena will lead radio and digital audio programming across Entravision markets. In addition, he will supervise sales for radio-focused markets and national audio networks. Previously, Maytorena worked as Senior Vice President in Entravision’s Los Angeles market. His experience supports the company’s expansion in digital audio and broadcast media.
“I’m energized to take this role,” said Maytorena. “Entravision has built one of the most influential platforms for Latino audiences, and I’m proud to help lead its next phase of growth. We will change the audio game and transform it into a more integrated, dynamic platform. My goal is to position Entravision Audio as the most forward-thinking Latino audio platform, driving growth across our markets.”
Winter Horton to Lead Revenue and Sales Operations
Winter Horton will lead sales operations across Entravision’s combined markets. He will also oversee sales support and strategy for the entire network. Most recently, Horton served as Senior Advisor to the CEO. In that role, he helped develop Entravision’s evolving media business model. Earlier in his career, Horton held executive leadership roles in major media companies. These included positions at Liberman Broadcasting and Meruelo Media.
“I’m thrilled to step into this role and collaborate with an exceptional team as we bring the full strength of our media platforms to market,” said Horton. “Leveraging our deep resources and unrivaled connection to our audiences, I am excited to sharpen our client focus and deploy innovative sales operations that will drive significant, accelerated, and more measurable growth than ever before.”
Additional Leadership Changes at Entravision
Entravision also announced several other leadership updates across its media organization.
- Mark Boelke will serve as Chief Operating Officer while continuing as Chief Financial Officer.
- Jeff DeMartino has been promoted to Chief Legal Officer from General Counsel.
- Jessica Martinez will serve as EVP of Digital Products and Operations.
- LeaAnna Hernandez will lead AI strategy as EVP of AI Strategy.
- Fred Roggin will serve as President of Entravision Digital.
These Entravision leadership promotions highlight the company’s commitment to digital media growth, advertising technology innovation, and Latino audience engagement.
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News Source: Businesswire.com
